With nearly 5.41 billion social media users worldwide, the sheer volume of posts shared every second is staggering. In such a crowded space, understanding when is the best time to post on social media becomes crucial. Posting at the right time can mean the difference between your content being seen and engaged with—or getting buried in the endless scroll.

In this blog, we’ll explore why timing matters in social media strategy and reveal the best times to post on social media to maximize your reach and impact.

Why Posting at a Specific Time On Social Media Matters?

As the saying goes, “Timing is everything”, and in today’s fast-paced social media world, this couldn’t be more true. What you post matters, but when you post can be even more important. 

With constantly evolving algorithms, short attention spans, and billions of users online, posting at the right time is critical to cutting through the noise. By leveraging audience insights and smart scheduling, businesses can maximize visibility and engagement. Here’s why timing matters now more than ever:

• Posting when your audience is most active drives higher engagement.
• Strategic timing boosts likes, comments, and shares by meeting users when they’re ready to interact.
• Algorithms often prioritize fresh, timely content. Posting smart helps you stay visible.
• Considering different time zones expands your global reach.
• Well-timed posts reduce the chances of your content being buried in the feed.
• Posting around trending topics or events makes your content more relevant.
• A consistent posting schedule builds audience trust and anticipation.

What’s The Best Day To Post On Social Media

While exact times vary depending on platform and audience, studies suggest:

• Midweek is strongest → Tuesday, Wednesday, and Thursday usually see higher engagement than weekends. 
• Early mornings (7–9 AM) → People often check social media as soon as they wake up.
• Lunch hours (12–2 PM) → A quick scroll during breaks.
• Evenings (6–9 PM) → After work or school, people are more relaxed and active online.

Best Times to Post on Social Media by Day

Best Time to Post on Social Media Platform

The best time to post on social media simply means the hours when most of your audience is online and active. Since every platform has a different type of audience and usage pattern, the “right time” isn’t the same everywhere.

Best Times To Post on Facebook

The OG social media platform boasts nearly 3 billion monthly active users, meaning you’ll most likely find your customers here, no matter your industry. That’s why businesses, both B2B and B2C, continue to invest heavily in this channel.

Why Facebook Matters for Business

• There are 10 million active advertisers on the platform.
• Nearly 80% of users access Facebook through mobile devices.
• The platform’s algorithm ranks posts based on interaction levels with friends, followers, and pages, and even considers the device users are browsing from.

Learn More: Best Time To Post On Facebook

Best Times To Post on Instagram

More than just having an Instagram presence, timing matters a lot. Recent data shows certain slots (times + days) are giving noticeably better engagement. Here are the key numbers and best practice windows.

Learn More: Best Time To Post On Instagram | Best Time To Post Reels On Instagram

Best Times To Post on LinkedIn

LinkedIn remains a powerhouse for professional networking, content marketing, and B2B lead generation. Nearly every B2B marketer uses it because it delivers results. 

Here are some up-to-date stats and tips to help you plan your LinkedIn content smarter:

• Around 93% of B2B marketers use LinkedIn for organic social marketing.
• The best posting times are during weekday business hours—especially mid-morning and early afternoon on Tuesdays, Wednesdays, and Thursdays. 
• Posts around 10-11 AM tend to get strong engagement. Also, lunch breaks and early afternoon windows are good times.

Best Times To Post on Pinterest

This creative platform has a somewhat smaller user base compared to giants like Instagram or TikTok, and skews more female, but that means you can often reach a more targeted, engaged audience here.

Surprisingly, evening commutes aren’t the best times to post on Pinterest. Because many Pins are discovered via searches or external shares, and not just casual browsing, timing your posts for when people are relaxed — thinking, planning, and exploring — tends to work better.

Best Times To Post on TikTok

Multiple studies in 2025 show some consistent patterns for when TikTok engagement is higher.

Learn More: Best Times to Post on TikTok

Best Times To Post on X (Twitter)

This platform is still one of the best for brands to promote themselves. For example, brands like Wendy’s engage actively with followers—responding to complaints, sharing updates, running polls, etc.

Here are some up-to-date insights to help you use X (formerly Twitter) more effectively:

So instead of focusing on early morning only, aim for those high-traffic mid-morning slots. The buzz is more likely there, which means better engagement.

Best Times To Post on YouTube

YouTube is one of the most powerful platforms for reaching audiences, but with millions of videos being uploaded every day, timing matters. Posting at the right time increases the chances of your content being seen, watched, and shared.

While these best times give you a strong starting point for each platform, remember that social media engagement also depends on geography. Different countries have unique work routines, cultural habits, and online behaviors that shape when people are most active. That’s why it’s equally important to look at location-based posting times to maximize reach.

When Should You Post on Social Media in Australia?

Social media usage in Australia peaks during commuting hours, lunch breaks, and early evenings, similar to global trends but adjusted for local routines. People are more active on weekdays, with weekends showing moderate engagement.

• Weekdays: 7:00–9:00 AM (before work) and 12:00–1:30 PM (lunch break)
• Evening: 5:30–7:30 PM (after work, high engagement)

When Should You Post on Social Media in Canada?

In Canada, social media usage is strong during weekday mornings and late afternoons, with a slight increase during weekends. Most users check platforms during breaks at work or school, as well as evenings.

• Weekdays: 8:00–10:00 AM (before work/school) and 4:00–6:00 PM (end of workday)
• Weekend: 11:00 AM–1:00 PM (late morning engagement)

When Should You Post on Social Media in the US?

In the US, social media engagement tends to follow the workweek rhythm. Morning, lunch, and early evening hours are the busiest, while weekends see varied engagement depending on the platform and audience.

• Weekdays: 9:00–11:00 AM (morning engagement spike)
• Afternoon: 1:00–3:00 PM (lunch and early afternoon scrolling)

When Should You Post on Social Media in India?

Social media usage in India is most active in the early morning, around lunch, and in the evening, when people catch up on feeds before work, during breaks, or after finishing their day. While weekdays generally see higher interaction, weekends remain useful for leisure-focused content.

Best times to post:

• Morning: 7:00–9:00 AM
• Midday/Lunch: 12:00–2:00 PM
• Evening: 5:00–8:00 PM

How To Find Your Own Best Times To Post on Social Media

Most social media platforms provide built-in analytics that show when your audience is most active. For example:

• Instagram/Facebook: Check “Audience” insights to see peak activity hours.
• TikTok: Look at “Followers” analytics to see when they’re online.
• LinkedIn: Use the analytics tab to track engagement trends by day and time.
  

Steps:

1. Go to your platform’s analytics section.
2. Identify the days and hours with the highest audience activity.
3. Schedule posts during those peak times.

Conclusion

Leverage your social media by combining other marketing tactics with your knowledge of posting at the best possible times.

Social media automation is another incredible way to reach more target audiences quickly. With a social media marketing tool like Practina, you don’t have to worry about managing your social media. It automatically creates customized content for your business and publishes it on your social media at the best time possible to boost user engagement for your brand. Sign up with Practina today to stand out to your customers like never before.

FAQs

Q: What is the best time to post on social media? 

A: Typically, times between 11 a.m. to 1 p.m. and 7 p.m. to 9 p.m. are considered the best times to post on social media. This is because users are more likely to be active during these hours. However, these may vary depending on the particular platform and your target audience. So it is best to analyze your audience and track insights derived from various platforms to make informed decisions.

Q: What is the best time to post on Instagram for likes? 

A: Again, the best time to post on social media platforms, including Instagram, remains between 11 a.m. to 1 p.m. and 7 p.m. to 9 p.m. However, this may vary based on your target audience and when they’re most likely to be active and engage with your content.

Q: What is the best time to post on social media every day?

A: If you post on social media every day, chances are that you have greater insights into your audience’s behavior. You can use these insights to determine the best time to post on social media. Platform-wise. Additionally, keeping in mind the best posting times, you can also post at different times to know what works most and when.

Q: Is it better to post every day on social media?

A: Posting consistently on social media is important. However, overdoing it can do more harm than good. Especially if you’re compromising on quality and posting just about anything. Moreover, posting every day may work for some businesses and may not for others. So, consider the platform and target audience and be mindful while creating a scheduling strategy.

Q: Does posting consistently increase followers?   

A: Over time, yes. Consistently sharing content according to the best time to post on social media can contribute to an increase in followers. This is because it may positively impact your organic reach, visibility, and engagement. That is, if you also ensure the quality and relevance of your content. Track your audience interactions and insights to know what works and what doesn’t.