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In a recent survey, 40% of consumers reported discovering their ideal product after encountering an organic post from a brand.

With that said, businesses are now more focused on what they post on social media than ever, prioritizing high-quality, relevant content. However, another thing that needs attention is WHEN the content is posted. 

There are nearly 4.9 billion users on social media. And as a result, the sheer volume of content posted every second is overwhelming. To ensure your content doesn’t get lost in the sea of sameness, scheduling content at optimal times is crucial. In this blog, we’ll discuss why posting at specific times on social media matters. Further, we’ll shed light on the best times to post on social media.

Why Posting On Specific Time On Social Media Matters?

As the age-old saying goes, ‘Timing is Everything,’ and this holds true in the case of social media as well. When you post is equally as important as what you post, if not more. Determining specific times based on audience insights, such as when they’re most likely to be active, or considering algorithms, can make a big difference. AI Marketing Tools follows the same algorithm maximize online presence. There are various reasons behind it, here are a few of them:

  • Posting when your audience is active can lead to higher engagement.
  • Timing posts strategically can increase your likes, comments, and shares.
  • Posting at specific times can help you crack algorithms that favor fresh content. 
  • Publishing content considering different time zones can increase your global reach. 
  • Posting at the best times reduces the chances of your content getting overlooked. 
  • Strategically posting at specific times allows you to align your content with current events. 
  • Maintaining a consistent posting schedule enables better audience anticipation. 

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So, what’s the best day and time to post on social media?


One of the most popular social media platforms with more than 2.35 billion monthly active users, almost every business has a presence on Instagram. But, merely having a presence on this platform won’t do the trick for your business. You must publish content at the right time to get your brand noticed by maximum users. 

By fine-tuning your posting schedule on Instagram, you can take advantage of some impressive user statistics such as these:

  • More than 500 million Instagram accounts view or use the Stories function each day. 
  • A staggering 800 million users follow business accounts on Instagram.

These numbers may look exciting, but it doesn’t mean you can just post your content whenever you want, expecting to get exceptional results.

Instagram uses an algorithm to show users the most recent posts. Since there’s such a heavy focus on new content, you’ll need to ensure you’re capitalizing on the best times to post for your followers. 

Generally, the best days and times to post on Instagram are:

  • Between 10 a.m. and 11 a.m. on Monday, Tuesday, and Friday.
  • At 2 p.m. on Tuesday to benefit during the post-lunch slump.
  • Between 9 a.m. and 5 p.m. over the weekends.

Read more: What Is the Best Time to Post on Instagram? Here’s All You Need to Know

Earlier, Wednesdays would be the best days to post, and the weekends were a total washout. Data indicates that the shift in people’s work hours has something to do with this change.


The OG social media platform boasts around 3 billion monthly active users, meaning you’ll most likely find customers on this platform for your business. Here’s why you should consider using and posting content on Facebook:

  • Over 2.04 billion people use Facebook daily.
  • Over 6 million marketers from B2C and B2B brands use the platform daily for promotions.
  • Almost 78% of users access Facebook using their mobile devices.

This platform uses several factors to determine which posts people see on their News Feeds. Content is ranked based on users interacting with their friends, followers, and pages. It’s influenced even by the devices users use to access Facebook.

Here are the best days and times to post on Facebook to make an impression:

  • Between 10 a.m. and 11 a.m. on Monday, Wednesday, and Friday because people love a bit of mid-morning browse.
  • At 11 a.m., every day of the week except for the weekends.
  • 1 p.m. on Wednesday. 

It may be a relief to know that Facebook’s posting times haven’t shifted much since the COVID-19 pandemic struck. Furthermore, data shows that Wednesday is still one of the best days to post on Facebook. Make sure that you post consistently to keep your business visible on News Feeds.


This is one of the best social media networks for brands to promote themselves. For instance, the fast-food chain Wendy’s actively interacts with its followers on the platform. 

Here’s some additional data that may encourage you to post more on the platform:

  • According to Twitter, 80% of their users are supposedly affluent Millennials.
  • Twitter users spend 26% more time viewing ads here compared to any other network.
  • 83% of users would recommend a brand they had a positive interaction with on Twitter.

Nowadays, people take to Twitter with their complaints, expecting a swift response. But this platform is more than just for customer service. You can share a blog, a product update, or even run an ad campaign to get amazing engagement.

Here’s the single day and best time slot to post on Twitter if you want your audience to see you.

  • Between 7 a.m. and 9 a.m. on Friday, essentially before people head over to Instagram and Facebook.

Twitter has always been one of the more promising platforms for early birds, and consistent posting can get your brand more exposure. 


This go-to social media platform for professional networking boasts over 310 million active monthly users and another fascinating statistic shows that B2B marketers generate more than 80% of their social media leads using LinkedIn. 

Here’s more interesting data to help you consider posting content on LinkedIn:

  • 94% of B2B marketers use this platform.
  • Almost 9 billion content impressions are created on LinkedIn, which is a lot.

LinkedIn offers you different ways to promote your business, unlike other social media networks. So this is where you should introduce your team and share content more specific to the day-to-day running of your company. 

Here are the best days and time zones to post on LinkedIn.

  • At 3 p.m. on Wednesday.
  • Between 9 a.m. and 10 a.m. on Thursday.
  • From 11 a.m. till midday on Friday.

Although most businesses work from Monday to Friday, the best days for engagement on LinkedIn are towards the end of the week.


This creative social media platform has a smaller number of monthly active users and more women users. Despite its more niche appeal, brands can easily reach a more targeted and engaged audience on this platform.

It may come as a surprise, but in contrast to other networks, evening commutes are the worst times to post on Pinterest. Why? Pinterest isn’t a very browsable platform, with several pins needing movement away from the channel.

These are the best times to post on Pinterest.

  • Between 8 p.m. and 11 p.m. on Friday and Saturday. (The middle of the night, between 2 a.m. and 4 a.m., is also a decent time to get your pins discovered.)


Leverage your social media by combining other marketing tactics with your knowledge of posting at the best possible times.

Social media automation is another incredible way to reach more target audiences quickly. With a social media marketing tool like Practina, you don’t have to worry about managing your social media. It automatically creates customized content for your business and publishes it on your social media at the best time possible to boost user engagement for your brand.

Sign up with Practina today to stand out to your customers like never before.

Frequently Asked Questions

Q: What is the best time to post on social media? 

A: Typically, times between 11 a.m. to 1 p.m. and 7 p.m. to 9 p.m. are considered the best time to post on social media. This is because users are more likely to be active during these hours. However, these may vary depending on the particular platform and your target audience. So it is best to analyze your audience and track insights derived from various platforms to make informed decisions.

Q: What is the best time to post on Instagram for likes? 

A: Again, the best time to post on social media platforms, including Instagram remains between 11 a.m. to 1 p.m. and 7 p.m. to 9 p.m. However, this may vary based on your target audience and when they’re most likely to be active and engage with your content.

Q: What is the best time to post on social media every day?

A: If you post on social media every day, chances are that you have greater insights into your audience’s behavior. You can use these insights to determine the best time to post on social media. Platform wise. Additionally, keeping in mind the best posting times, you can also post at different times to know what works most and when.

Q: Is it better to post every day on social media?

A: Posting consistently on social media is important. However, overdoing it can do more harm than good. Especially if you’re compromising on quality and posting just about anything. Moreover, posting every day may work for some businesses and may not for others. So, consider the platform and target audience and be mindful while creating a scheduling strategy.

Q: Does posting consistently increase followers?   

A: Over time, yes. Consistently sharing content according to the best time to post on social media can contribute to an increase in followers. This is because it may positively impact your organic reach, visibility, and engagement. That is if you also ensure the quality and relevance of your content. Track your audience interactions and insights to know what works and what doesn’t.

The choice is simple

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