Social media marketing has many aspects that need management, including creating, publishing, monitoring, and engaging. That’s why it’s essential to use a social media management tool to streamline everything.
Thankfully, there’s an endless list of tools to help manage your social media marketing.
We’ve listed some of the top social media management tools in this blog, discussing their main features, pricing, and other unique values.
Why do you need a social media management tool?
With the growing importance of social media for marketing and customer service, the popularity of such tools is also increasing. People search on Google for the best social media marketing tools more than ever now as they help companies looking to streamline their social media process.
For social media professionals, planning content is crucial to a brand’s success. Scheduling content and posting at the best times is one of the few benefits of these tools.
Most management tools help manage multiple social media platforms for various brands or clients. Many platforms provide free versions or trial periods, allowing users to test some of their features.
What makes a social media management tool the best?
Managing work and delivering results become more effortless with such marketing tools. Even monitoring results gets easier.
The best tools can create posts as per your requirements and schedule them for you. It reduces the time you spend posting manually and ensures you don’t forget to share anything. These tools show key performance indicators (KPIs) and how your efforts are improving. You can also calculate your return on investment (ROI). These features make social media management tools the best.
It is necessary to effectively manage social media accounts with modern management tools and leave behind outdated strategies that fall short of maximizing your efforts.
Which are the top ten social media management tools for 2023?
Compare the tools easily with this spreadsheet
The factors include-
- Free Plan (or) Free Trial
- Product Offering
- Social Networks Supported
- Unique Value.
- Partner/Affiliate Programs
Learn more about them in detail here.
“Set It and Forget It.”
Practina helps businesses to enhance their brand visibility on social media platforms & increase followers. From automatically creating posts to publishing, from assisting you to run targeted Smart Ads to gradually increasing engagement, Practina offers this and more. All in all, Practina is more than just a scheduler.
Practina creates content for businesses consistently while giving it a human touch for better results. While your brand improves customers’ lives, Practina improves your social media. Practina brings all your social comments in one place so you can respond to them on time and improve customer service.
Price- Starts at $69 per month.
Affiliate Program- Businesses and individuals can become Practina Partners to earn a 10% commission on every subscription and 2.5% of the total ad spend billed yearly for the life of the account.
Features- Practina offers several unique features, such as automated content creation and publishing, Google Smart Ads, Facebook Ads, Instagram Ads, Gallery Postings, MLS Listings, dedicated marketing specialists, analytics, and reporting.
Schedule Posts- Practina allows you to schedule your posts according to your preference or switch to automatic publishing when your target audience is most active.
“Grow your audience on social and beyond.”
Buffer is a well-managed social media marketing tool trusted by everyone to help drive more traffic and better output on social media.
Price- $100 per month for ten channels with a 14-day free trial.
Features- It helps plan and publish your content, enhances engagement, provides analytic reports, and creates simple landing pages. Buffer is a valuable tool that helps social media marketers work efficiently and effectively.
Start Page- It allows you to create a link in bio page that combines all of your best content in one place. Share it in your bios on Instagram, YouTube, or other social profiles. This feature allows you to create a free microsite to start your business online.
“Manage all your social media in one place.”
Hootsuite is a prominent social media management tool several brands use. A good reason for their success is that it’s an all-in-one platform that allows you to curate and schedule content. It gives insights into your social media content performance, ads, and more.
Price- Starts at $23 per month with a 30-day free trial.
Affiliate Program- It is open to companies only, allowing them to earn commissions on sales.
Features- Hootsuite allows you to bulk schedule, post content, and engage potential leads by managing messages from different social media platforms. It monitors activities and updates on the latest trends, helps advertise your content, and allows you to analyze the results.
4. SPROUT SOCIAL
“Real people. Real brand. Real connection.”
Like Hootsuite, Sprout Social has multiple social media tools in one platform that handles social media scheduling, monitoring, and reporting. It’s a complete marketing solution for your social media needs.
Price- Starts at $249 per month with a 30-day free trial.
Affiliate Program- Their Referral Program is open to everyone, while the Affiliate Program is open to members of the CJ Affiliate network. You can earn up to 30% commission on your first month’s subscription.
Features- This social media management tool can help scale your engagement, schedule, post content, and analyze. But one of the most prominent features is its amazing reports that don’t require editing before sharing with clients for feedback.
Review management- This essential feature makes the tool exceptional. It allows monitoring of the ratings and responding to the reviews across Facebook, Google My Business, Trip Advisor, Glassdoor, and Yelp.
5. AGORA PULSE
“Social media management simplified.”
Like other social media management tools, Agora Pulse is an all-in-one tool with scheduling, responding, reporting features, and team collaboration tools. It delivers the best values, giving individuals and businesses budget flexibility.
Price- Starts at $49 per month with a 30-day free trial.
Affiliate Program– A by-invitation-only program that gives promoters a 15% recurring commission on all attributed subscriptions.
Features- Agora Pulse has prominent features just like Hootsuite. Additionally, it offers competitor analysis and Facebook contest apps at an affordable price.
“Manage social media at scale.”
Many agencies, brand managers, and marketers use Sendible to expand their brands and grow their audience. This social media management tool allows you to scale your marketing efforts and reach your social media goals.
Price- Starts at $29 per month with a 14-day free trial.
Affiliate Program- It reviews your request application. Once accepted, Sendible gives a 12% lifetime commission on every customer you refer.
Features- Other than allowing you to schedule posts and access analytics reports, Sendible provides special integrations with Canva, Image Editor, Giphy, Pexels, and YouTube search.
“Built on Value, running on Passion, 24/7.”
eClincher allows you to bulk upload content or curate it. It manages your social media profile and analyzes your marketing performance. You can strategize, optimize, and measure ROI with this tool.
Price- Starts at $65 per month with a 14-day free trial.
Affiliate Program- An invite-only program that’s no longer open to the general public.
Features- eClincher differs from other tools as it allows you to auto-post with smart queues and RSS feeds. It has a media library to pick free images, allows you to collaborate with teams, use keywords to discover, save, or share new suggested content, and do much more.
“Powerful Publishing. Insightful Analytics. Seamless Collaboration.”
Efficiently schedule posts and publish content on all social media platforms from one place. Social Pliot allows you to access all the insights and data you need to make the right decisions for your social media strategies.
Price- Starts at $25.50 per month with a 14-day free trial.
Affiliate Program- Earn 20% recurring for every customer you refer. They give you various marketing materials like banners and links you can use on your website to promote them.
Features- Apart from post creation and bulk scheduling, the tool’s Social Calendar gives you macro and micro views of your strategy and execution. Team collaboration allows you to work stress-free and clutter-free.
“Organize all of your marketing in one place. From any place.”
CoSchedule is one of the best marketing work management software. With CoSchedule, you can collaborate with your team to create social media posts, content, events, and tasks.
Price- Forever-free marketing calendar.
Affiliate Program- Anyone can sign up for this program and earn a 20% commission on every referral. CoSchedule may take up to 48 hours to review your request before accepting.
Features- CoSchedule is the best tool for marketing managers who want to manage their social media posts, content, events, and emails in one place. Marketing Calendar helps share and schedule content. On the other hand, Marketing Suite helps coordinate with your team and generate more content for a higher ROI. It gives you complete access to view and manage projects.
10. POST PLANNER
“All-in-one social media management software.”
Post Planner helps you to find high-quality content, plan the best publishing calendar, and do consistent posting. It gives you the best content suggestions and allows you to create and schedule posts accordingly. This social media management tool helps you optimize posts for every network.
Price- Starts at $7 per month with a 7-day free trial.
Affiliate Program- Offers a 15% commission on every sale. The affiliate program is open to everyone and has more benefits, like a dedicated affiliate manager and custom coupon codes.
Features- Post Planner makes it easy to find engaging content that can generate traffic. Instead of just picking the time slots in your schedule, you can select the content or posts for each time slot, and Post Planner will fill the slots for you.
Which social media management tool suits you best?
All the tools we’ve listed have different features and capabilities. Select an option carefully that best suits your business’s social media needs.