Did you know that Facebook has a variety of ad types to choose from? Having options is great, but it can get overwhelming trying to figure out what to use. However, if you’re looking specifically to get more calls for your business, we suggest using the Facebook click-to-call ad.

54% of marketers say Facebook ads deliver strong results when it comes to generating sales.

Don’t fret if you don’t know how to get started. This blog will inform you on the best process to easily create your Facebook click-to-call ad. 

What Is A Facebook Click-To-Call Ad?

Facebook click-to-call ads are incredibly simple to attract potential customers. These mobile-friendly ads include a prominent “Call Now” button that directs line between the user and your business. When someone taps the button on their smartphone, they’re immediately prompted to place a call. Ultimately, it reduces the steps between interest and action, helping you connect with more patients in real time.

Initially, this feature was only available through the Reach campaign objective, which limited its use primarily to increasing brand visibility. However, over time, Facebook expanded its availability, allowing businesses to incorporate the click-to-call function into other campaign objectives as well. It makes it more flexible and valuable for conversion-focused goals like lead generation or appointment bookings.

If your goal is to increase direct inquiries or phone consultations, click-to-call ads are one of the most efficient ways to do that. Especially for mobile users who prefer calling over filling out forms.

What Are Some Tips For Facebook Click-To-Call Ads?

1. Use an Eye-Catching Visual

A strong visual, for instance, like a clear photo of your clinic, a happy patient, or a short video. It can instantly grab attention in a crowded feed. People scroll fast, so having an engaging image or video helps your ad stand out and encourages users to take action.

2. Pick the Right Time to Run Your Ads

Timing is everything. Schedule your click-to-call ads during your business hours so you’re available to answer when someone calls. Moreover, you can run ads during the slower period. And don’t forget to set up a professional voicemail for after-hours calls so you never miss a lead.

3. Check Your Call Performance

If your ad isn’t getting calls, it’s time to analyze. Look at your call history to see which ad variations performed well. Maybe one headline worked better than another, or a different image got more attention. Testing and tweaking help you create ads that truly connect with your audience.

4. Make It Easy with Practina

Managing click-to-call ads doesn’t have to be overwhelming. Practina simplifies the process so you can focus on your patients while your ads run smoothly in the background. It’s a hassle-free way to attract more calls and grow your dental practice.

With Practina, automating your social media and launching ads on Google and Facebook becomes a breeze. If your goal is to boost inbound calls, you’re in luck. Practina now offers a new Get More Calls objective, perfect for getting your phone buzzing with potential leads.

How To Create A Click-To-Call Facebook Ad With Practina

1. Log in to your Practina Dashboard: Start by accessing your Practina account. From the main dashboard, navigate to the Ad Campaign section.
2. Start a New Campaign: Click on the Create Ad Now button located at the top of the page to begin setting up your Facebook ad.
3. Choose Facebook Ads: Select Facebook Ads as your platform of choice, then hit the purple Create Ad button to proceed.
4. Pick the “Get More Calls” Objective: From the list of campaign objectives, choose Get More Calls. This is specially designed to encourage users to call your business directly from the ad.
5. Fill in Your Ad Details: Add all the necessary elements such as ad copy, visuals (image or video), target audience, budget, and scheduling. Make sure your business hours align with when the ad runs. So you’re ready to answer when the phone rings!
6. Preview and Launch: Review your ad before launching to ensure everything looks perfect. Once satisfied, click publish—and you’re all set to start receiving calls from interested prospects.

To find out more about how to run Facebook Ads with Practina.