It is not easy to be a pediatric dentist because kids can be the most difficult patients. But, if you are good at what you do, you need to focus on getting the word out using social media. Promoting a pediatric dental practice on social media is no different from a general dental practice. Since social media is a powerful marketing tool, you should make the most of it by using the tips shared below.
Having a well-rounded social media marketing strategy for your pediatric dental practice is the right approach to promoting your business. It can help your efforts and increase your chances to have a successful business.
Some of the best social media channels for your pediatric dental practice are Facebook, Instagram, YouTube, LinkedIn, and TikTok. However, managing multiple social media platforms can be exhausting, but third-party marketing tools can come to your rescue.
First, let’s look at the two big social media mistakes you should avoid making.
1. Copy other successful pediatric dental practices blindly instead of paying attention to their unique selling points (USPs).
2. Post random content instead of customized branded content that can set your pediatric dental practice apart from competitors.
The five best marketing tips to grow your pediatric dental practice on social media.
Tip #1 – Consider capturing organic traffic on YouTube.
Dental Marketing on YouTube is a great way to expose your brand on a large scale. Jumpshot describes YouTube as the second largest search engine in the world after Google. The search engine result pages (SERPs) on Google often display YouTube videos for relevant keywords.
You can leverage YouTube’s dynamic SEO potential by creating valuable videos and sharing them using relevant keywords, which can capture organic traffic from the right audience that can be your potential patients.
Research your keywords well because it is all about using the right ones to pull organic traffic. Think like your ideal patients, consider the keywords they would use to search for a pediatric dental clinic, and combine them with the services you offer. For instance, if someone searches for ‘what to expect at your child’s first dental visit,’ you can use similar keywords for your YouTube video, and demonstrate how you and your staff manage the entire process at your clinic.
You should capture only organic traffic as it will reflect positively on your dental practice’s brand name. Sharing videos on general topics such as dental hygiene for kids, how to brush your teeth, and a few others can help you gain good traction on your YouTube channel.
Undeniably, your dental practice keeps you busy most of the time, which is why you should consider using a social media automation tool like Practina. This intuitive tool can suggest the best keywords or hashtags for your video posts so that they get maximum exposure.
Tip #2 – Show off your skills and state-of-the-art dental facility on Instagram.
Instagram is one of the best platforms to demonstrate your dentistry skills and your state-of-the-art clinic. You can instantly capture people’s attention by sharing interesting visual content that is informative and engaging.
The visual aspect is key here, and the best part is that Instagram has multiple features, which you can use to promote everything that makes you and your dental practice unique.
Think of the Instagram feed as a visual portfolio of your work. You can post images, videos, infographics, and animated content to your Instagram. All of them will show up on your feed for social media users to see.
Instagram Stories and Reels features allow you to share short videos, while the IGTV feature allows you to share long videos. Whatever you share on your stories can also be saved as highlights, making it convenient for the users to see the content of their interest on your page.
Pro tip: Always include a CTA (call to action) in your stories and posts to guide viewers on what to do next. For instance, while sharing content on the topic ‘what not to feed your kids to avoid cavities,’ include a CTA asking viewers to visit your website to book an appointment if their kids need to get their cavities treated. This will increase your post engagement, send more traffic to your website, and help your dental business grow.
Tip #3 – Recruit staff and network for referrals on LinkedIn.
Promoting your dental business on LinkedIn may not get you your next patient, but it can help you to recruit skilled personnel, network with other dental practices, and build strong relationships with community members.
By posting job openings, you can attract ideal candidates to your dental clinic. Don’t forget to highlight the positive culture and various perks of working with your brand.
You should post regularly to your LinkedIn page before planning to grow your team and promote it. You need to build a reputation in advance to convince people to come and join you.
Pediatric Dentistry of Florida regularly posts about the newest staff members on their LinkedIn page, giving a glimpse into the spirit of their practice.
For networking, you can join various LinkedIn Groups. Post thoughtful and leadership-inspiring content to create a strong impression on the group members. Once you’ve built a rapport with them, they might be able to share referrals with you. You can consider joining other general medical groups as well to get more referrals.
Tip #5 Leverage your social proof on Facebook and advertise to the right audience.
Leveraging your social proof shows your prospective patients that many people in the community and their friends and family already use and recommend your services to others. So what should you post to leverage your social proof to help your pediatric dental practice thrive and grow?
You can share reviews and testimonials from your previous and existing patients. You can also promote your collaborations and partnerships with artists, celebrities, and brands. Your clinic can become the most sought-after and popular choice amongst parents looking to get their kids the best dental treatments.
Advertise to the right people.
Facebook, Instagram, and Google are the best places to reach your target audiences instantly through ads. Based on the demographics of your potential patients, such as their age, location, gender, preferences, and concerns, you can run targeted ads for them to see. Make sure that the message in your ad aligns with that of your target audience.
If you are inexperienced and not confident about running ads, Practina’s Smart Ads feature can help you to create ideal targeted ads for your pediatric dental practice and attract a lot more patients than anticipated. Practina sends notifications to you almost immediately when customers start showing interest in your ads so that you can connect with them right away.
A good reputation is essential if you want your pediatric dental practice to be recognized as number one in your area. You will want to make sure that you deliver according to the image you create on your social media so that more parents have confidence in your clinic to bring in their kids for dental treatments.
If things don’t match up, it is bound to look like a bait-and-switch to them.
To achieve this and more, sign up for free with the most popular social media marketing tool amongst dentists worldwide, Practina. It can help you take your pediatric dentistry marketing to the next level in no time.