As a chiropractor, you may realistically wear many hats. Whether you run a solo practice or not, your leadership and presence are fundamental to your practice’s success. You may even be in charge of running your own marketing campaigns for your practice, whether you’d like to or not.
Social media marketing is a one of the many digital marketing techniques that many businesses utilize to promote their products and services across multiple social networks. But with so many other business’s online, how can you ensure your social media marketing is at its best?
There are many possible answers, but in truth, social media marketing for chiropractors revolves around creating a marketing strategy, and then effectively executing it.
There are more than 70,000 chiropractors in the United States and roughly, around 35 million Americans visit chiropractors every year. This data shows people living in the United States believe visiting a chiropractor is an effective way to prevent and treat chronic back pain.
Studies further show that users readily connect with chiropractors online to learn more about their services and get seasonal health tips. If you haven’t gained traction on social media yet, then you might be making some common social media marketing mistakes.
In this post, we have listed 8 common social media marketing mistakes a chiropractor can make that can cost them miss out on connecting with potential patients.
8 Common Mistakes Made In Social Media Marketing For Chiropractors
1. Not Setting the Right Social Media Marketing Goals
How realistic are your chiropractors’ social media marketing goals? Are you applying the S.M.A.R.T. goal framework to your social media?
One of the most common mistakes is setting undefined, unrealistic, and unfeasible goals. Your goals must be clear, straightforward strategies that are challenging but reasonable, and progressive.
Make sure your goals are S.M.A.R.T.
What are S.M.A.R.T Goals?
Pro Tip: Conduct a social media audit before you set your marketing goals. It will help you form a clear picture of your current marketing performance and set your goals accordingly.
2. Focusing on Every Social Media Platform
A mistake many businesses make when beginning their social media marketing journey is focusing their attention to all social media platforms. As a chiropractor, consider using Facebook as your main platform. It’s better suited for brick and mortar businesses, and can help you reach local clientele easily.
Your audience is active on social media, so you need to grab their attention in order to win new patients. Make mindful decisions when it comes to choosing platforms that you will be using to promote your practice.
Facebook- Given the popularity, establishing yourself as a healthcare brand on Facebook will help you expand your reach, connect with potential patients, and foster better relationships.
Instagram- It is the second-most used social platform for marketers. The photo-sharing platform helps you showcase your knowledge and expertise through aesthetic posts.
LinkedIn- It is the most used professional networking site. You can reach your target audience and market your chiropractic services and offer in a way that is effective and professional.
Twitter- Tweets are the most popular way to connect with the world and share your message.
Social media has a lot to offer; however, managing everything individually can become tiring. Practina makes social media marketing for chiropractors easy and hands-free. It automatically creates, schedules, and publishes posts across all your social networks, so you don’t have to.
3. Over promotion
Of all the reasons customers unfollow businesses on social media, “posting too often” is one of the most common turn-offs. Unfortunately, many chiropractors still approach social media as if it’s a broadcast channel where they’re allowed to post updates every hour or two. That’s not how social media works.
The truth is, you will lose your audience’s interest if you promote yourself more than is necessary. It’s important to know that social networks require two-way communication: you post and your audience engages. Consider posting content that can add value to your following’s day to day. Sharing memes, interesting facts, useful tips is the best way to deliver diverse content on your social media accounts.
Most followers expect the brands to post just once or twice each day. If you’re posting updates 10 times a day, you are probably annoying your audience. The simplest way is to follow a consistent social media schedule so your audience knows what and when to expect something from you.
4. Not Using Paid Ads on Social Media
Are you using social media ads in a way that brings more patients into your practice? Many chiropractors think running ads are a waste of money.
In reality, running ads on Google, Facebook, and Instagram helps you reach the right audience. Paid ads can act as a huge asset when you launch a new product or offer a new service. So, don’t neglect paid advertisements in the name of saving time or money.
Using a social media marketing tool for chiropractors like Practina can help you convert your social media marketing campaign from ineffective to impactful. Its intelligent system automatically creates ads for Google, Facebook, and Instagram, so you don’t have to.
5. Not Fostering Relationships and Lack Of Engagement
How active are you on social media? Social networks are meant for engaging with your followers and making your practice seem accessible. But, if a user tries to connect with you through direct messages or comments and you simply ignore them, that’s when your efforts tend to underperform.
It’s critical to use your social presence as a medium to interact with your followers. As a chiropractor, you want to engage with your audience, know their pain points, and showcase your expertise. According to the latest research, patients expect their healthcare advisors to interact with them once they post on their social media pages.
Develop fruitful and rich relationships with your audience by listening to them and responding quickly. Let your customers know that you’re there for them. Engaging with your followers can help improve conversion rate, drive traffic to your website, and attract new patients.
6. Expecting Your Social Media Followers to Become New Patients Automatically
Once you create your business accounts on different social channels, you need to engage with your audience to generate leads and turn them into your new patients. The biggest misconception about chiropractic social media marketing is practitioners think just uploading posts will help win over the audience.
To convert a viewer into a patient, you need to connect, engage, and retain your followers on social media. You must post relevant and aesthetic posts that appeal to your followers and gain their attention. However, creating attractive posts is not as easy as it sounds. Find what works best for your practice, and what your following engages most with, and use that information to determine the types of post your practice uploads.
7. Not Reaching Your Audience At The Right Time
It’s important to publish your posts at times when most followers are online. Since you are a chiropractor and have patients to take care of, handling social media alone can be overwhelming. We understand it can be challenging to reach your target audience at the optimal times every day.
But it doesn’t mean you can’t publish your posts at the peak-hours. Find the times that your posts perform their best, and use that hour to guide you in terms of when you should be posting.
8. Not Using Powerful Monitoring and Analytics Tools
How will you know if your social media marketing strategy is performing well or not? Are you aware of analytical metrics available to check your performance on social media? If not, you may be losing out on time and money.
The only way to successfully drive growth on social media is by monitoring and evaluating your performance. You should know what’s working for your business and what isn’t. It will help you refine and build upon your original strategy.
But how can you do it? Manually evaluating your success on social media may sound unrealistic and time-consuming. Here’s why you should consider a social media helper like Practina instead.
What Makes Practina the Best Tool for Social Media Marketing For Chiropractors?
Using artificial intelligence, Practina automates your practice’s social media posts and creates Smart Ads to reach the right customers –– so you can focus on your patients.
- With Practina’s Smart Ads, creating and running an ad on Google only takes a few clicks –– simply select your ad’s location, and Practina will automatically generate ads to connect you with your perfect customers.
- Practina automatically creates, schedules, and publishes posts for your business on Facebook, Instagram, Twitter, LinkedIn, YouTube, and more
- Practina’s Lead Center makes it easy to create custom lead forms and will notify you instantly when you receive a new lead, so you can strike while the iron is hot and make a sale.
- Practina learns what time your posts do best, and posts to all your social networks accordingly.
- Practina is free to use, you only pay for the ads you run.
The bottom-line is, your practice must be utilizing social media to bring in new patients and grow your practice. The only way to do so is by developing a strategy and effectively executing it successfully. Leverage Instagram, Facebook, Twitter, LinkedIn, and other popular platforms to show your audience why your practice is the right fit for them.
If you find yourself too busy to run your social media, or would like to simplify the process, services like Practina are available that can automatically create and post content to your social networks, and can connect you with your ideal patients.