Who doesn’t want their TikTok videos to go viral?
While there’s no guaranteed formula for viral success, using the right hashtags can significantly improve your content’s visibility and help it reach the right audience.
As a general rule, hashtags with fewer than one million posts often have less competition, giving your videos a better chance of being discovered. However, if a hashtag with over one million posts is highly relevant to your content or brand, don’t hesitate to use it. A balanced mix of popular and niche hashtags usually delivers the best results. We’ll walk you through everything you need to know about TikTok hashtags, the best hashtags for different niches, how to discover hashtags that fit your brand, and proven strategies to maximize your reach. Let’s dive in.
Use the Right Hashtags. Reach the Right Audience.
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Try PractinaWhat Are TikTok Hashtags?
TikTok hashtags are clickable keywords and phrases that begin with the # symbol. They usually help to describe what your video is about. Moreover, they act as labels, helping TikTok categorize your content and deliver it to users who regularly engage with similar topics. This is mostly supported by your caption, audio, and on-screen text. As a result, it helps the platform show your content to the right audience through the For You feed, search results, and hashtag pages.
However, hashtags alone won’t make your video go viral. For that reason, you need more authentic, engaging, and industry-relevant content.
| Key Statistics: ▪ TikTok has 1.37 billion users globally. ▪ #Inspiration is one of the most trending hashtags on TikTok. ▪ One of the most popular TikTok hashtags is #fyp. |
Best TikTok Hashtags for Maximum Reach
Use these hashtags when your video aligns with a trending topic, challenge, or high-engagement content. However, avoid using them on unrelated videos just because they’re popular. Relevant hashtags are more likely to help TikTok recommend your content to the right audience than random trending ones.
| Hashtags | Best For |
| #fyp | General discovery |
| #foryou | Reach |
| #foryoupage | Visibility |
| #viral | Viral content |
| #trending | Trending videos |
| #tiktok | General audience |
| #explore | Discovery |
| #creator | Creator content |
| #video | General videos |
| #contentcreator | Creators |
Best TikTok Hashtags by Niche
Every niche on TikTok has its own audience and content trends. Therefore, your hashtags should be relevant to your niche and tailored to reach the right viewers. Here’s a list of popular hashtags for different TikTok niches.
| Fashion #fashion #ootd #style #fashiontok #streetstyle #fashioninspo #outfitideas | Beauty #beautytok #makeup #skincare #glowup #grwm #beautyhacks #selfcare | Fitness #fitness #gymtok #workout #fitlife #fitnessmotivation #health #training |
| Food #foodtok #recipes #easyrecipes #homecooking #foodlover #dessert #mealprep | Travel #travel #traveltok #wanderlust #vacation #bucketlist #explore #traveltips | Business #smallbusiness #entrepreneur #marketing #businesstips #startup #socialmedia #branding |
| Education #learnontiktok #education #studytips #facts #didyouknow #productivity #learning | Gaming #gaming #gamertok #pcgaming #mobilegaming #streamer #gamingclips | Pets #petsoftiktok #dogs #cats #puppylove #animalvideos #cutepets |
| Tech & Gadgets #tech #gadgets #ai #smartphones #unboxing #techreview #pcbuild #vr #cybersecurity #futuretech | Comedy & Memes #funny #memetok #tiktokfunny #funnymoments #standupcomedy #comedysketch #relatable #prank #memeoftheday | DIY & Crafts #diy #crafttok #homedecor #creativeideas #handmade #art #painting #sewing #upcycling |
How to Find Trending TikTok Hashtags
A little research before posting can help you discover hashtags that you actually need. Here are some of the best ways to find trending TikTok hashtags.
1. Use TikTok Search
TikTok’s search feature is one of the easiest ways to find popular hashtags related to your content.
Steps:
- Open the TikTok app and tap the Search icon.
- Enter a keyword related to your video (for example, fitness, recipes, or travel).
- Browse the suggested hashtags and note the number of views for each.
- Choose hashtags that are relevant to your content and have good engagement.
2. Explore Trending Videos
Browse videos that are performing well in your niche and pay attention to the hashtags creators are using. This can help you spot trending topics and hashtag patterns that resonate with your target audience.
3. Analyze Your Competitors
Check the hashtags used by creators or brands with a similar audience. While you shouldn’t copy their strategy exactly, analyzing their posts can help you identify relevant hashtags and content trends.
4. Follow Industry Trends
Keep an eye on seasonal events, holidays, challenges, and industry news. Using timely hashtags related to trending conversations can make your content more relevant and improve its discoverability.
5. Monitor Your TikTok Analytics
TikTok Analytics helps you understand which content performs best, making it easier to refine your hashtag strategy.
Steps:
- Open your TikTok profile.
- Tap the Menu (☰) in the top-right corner and go to TikTok Studio (or Creator Tools, depending on your account).
- Open Analytics and review your top-performing videos.
- Check the hashtags used in those videos and identify any patterns.
- Continue using and testing similar relevant hashtags in future posts to improve your reach and engagement.
Tips for Choosing the Best TikTok Hashtags
A successful TikTok hashtag strategy focuses on relevance more than popularity. By choosing hashtags that fit your content, you can improve discoverability and reach viewers who are more likely to engage with your videos. The following tips can help you make better hashtag choices:
- Match Hashtags to Your Content
Relevance is at the heart of any successful marketing strategy, and TikTok is no exception. Therefore, always use hashtags that accurately reflect your video’s content. This helps TikTok understand and categorize your content, making it more likely to recommend it to users who are genuinely interested in your topic.
- Use Niche Hashtags
Instead of relying only on broad hashtags, include niche hashtags that closely match your content. They help TikTok understand your video’s focus and connect it with a relevant audience. For instance, #HomeWorkoutTips works better than #Fitness, #SkincareRoutine is more targeted than #Beauty, and #SmallBusinessMarketing is more specific than #Business.
- Combine Broad and Specific Hashtags
Don’t rely solely on broad or niche hashtags. Instead, use a combination of both. Broad hashtags can increase your content’s reach. On the other hand, specific hashtags help TikTok connect your video with a more relevant audience.
- Update Your Hashtags Regularly
TikTok trends change quickly, and so do popular hashtags. So, you must revise your hashtag strategy regularly to keep your content aligned with current trends and audience interests.
- Research Before Posting
Spend a few minutes exploring TikTok Search and trending videos in your niche. This can help you discover relevant hashtags that are currently performing well.
- Prioritize Relevance Over Trends
It’s tempting to use popular hashtags, but relevance should always come first. If a trending hashtag doesn’t match your content, it’s better to leave it out.
- Test Different Hashtag Combinations
Experiment with different mixes of hashtags across your videos. Over time, you’ll learn which combinations help your content reach more people.
- Monitor Performance and Adjust
Review your TikTok Analytics to see which videos perform best and what hashtags they use. Use these insights to refine your hashtag strategy and improve future posts.
The Right Way to Use TikTok Hashtags
A simple formula to follow is:
- 2 Broad Hashtags – Increase your overall reach.
- 2 Niche Hashtags – Describe your specific content.
- 1 Audience Hashtag – Target the people you want to reach.
- 1 Trending Hashtag (only if it’s relevant) – Join ongoing conversations without compromising relevance.
Example 1: Food Creator
- Broad: #FoodTok, #Recipes
- Niche: #EasyRecipes, #HealthyMeals
- Audience: #MealPrep
- Trending: #Trending
Example 2: Fitness Creator
- Broad: #Fitness, #Workout
- Niche: #HomeWorkout, #StrengthTraining
- Audience: #FitnessBeginners
- Trending: #FitnessChallenge
Example 3: Travel Creator
- Broad: #Travel, #TravelTok
- Niche: #BudgetTravel, #SoloTravel
- Audience: #TravelLovers
- Trending: #SummerTravel
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Conclusion
The best TikTok hashtags are the ones that accurately describe your content and connect it with the right audience. Instead of relying solely on popular tags like #FYP or #viral, build a balanced strategy using broad, niche, and trending hashtags. Combined with engaging content and consistent posting, the right hashtags can improve discoverability and help your videos reach more viewers over time.
FAQs
Q: What Are the Best TikTok Hashtags?
A: Use a mix of broad hashtags like #fyp, #viral, and #trending with niche hashtags related to your content for better discoverability.
Q: Do Hashtags Help Videos Go Viral?
A: Hashtags alone don’t make a video go viral. Strong content, high watch time, engagement, and relevance have a greater impact, while hashtags help TikTok categorize and surface your content.
Q: How Many Hashtags Should I Use?
A: Using 3–6 relevant hashtags is generally recommended to provide context without overcrowding your caption.
Q: Should I Always Use #FYP?
A: You can include #FYP, but it shouldn’t be your only hashtag. Pair it with niche and topic-specific hashtags for better targeting.
Q: Can I Create My Own TikTok Hashtag?
A: Yes. Custom hashtags are useful for brand campaigns, challenges, or encouraging user-generated content, though they typically require promotion to gain traction.
