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Did you know that the right call to action can change the mind of an uninterested customer? 

We’ve explained all about CTAs so you can run more impactful ads and get better responses. It seals the deal when you have a potential lead who needs clarification on your business. It also helps your customer make the next decision when coming across your brand.

What’s a CTA (Call To Action)?

A call to action (CTA) is a marketing term where a statement or button prompts the reader or viewer to take a specific action. The purpose of a call to action is to convert a potential lead into a customer.


A call to action (CTA) can be presented in various forms such as:
* Text link
* Button
* plain text with no link.

“Buy Now” or “Download Now” are common examples of simple CTAs, but longer CTAs can also be effective.

For instance, “Subscribe today so you’ll never miss a post” is a more extended CTA that can generate interest and encourage action.

Knowing your target audience is the crucial first step in creating marketing campaigns that reach the right people at the right time.

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The possibilities for crafting CTAs are endless, and marketers can get creative in presenting their message to their target audience. Ultimately, the goal of any CTA is to prompt the audience to take a specific action that benefits the marketer, whether it’s making a purchase, subscribing to a service, or filling out a form.

Traditionally, calls to action go on websites and print ads, but marketers also use them in social media posts and emails now. The CTA might be a link to a landing page or a hashtag that encourages readers to share content on their own social media accounts.

A call to action is essential to any social media marketing campaign, as it helps turn passive readers or viewers into active leads or customers. By using specific words, marketers can effectively convince their audience to take the desired action and drive conversions.

How do you write a CTA?

Writing a compelling call to action is integral to any marketing campaign. Whether you are promoting a product, service, or event, a well-written CTA can be the difference between a successful campaign and one that falls flat. 

Most Common PurposeCTAs
E-commerceBuy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaS conversionTry, Get Started, Subscribe, Sign Up
Newsletter or communitySubscribe, Join, Sign Up, Refer
GeneralLearn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up

We’ve listed the best tips and practices below for writing a CTA to drive conversions and achieve your marketing goals.

1. Be specific and actionable

The first step in writing a CTA is to be specific about what you want your audience to do. The vague or ambiguous language will not convince anyone to take action. Instead, use clear and actionable language that clearly communicates the desired action.


For example, use a “Sign up for more information” CTA than “Click here,” which is clear and more convincing.

2. Use persuasive language

In addition to being specific, your CTA should use persuasive language to convince your audience to take action. It can include words and phrases that emphasize the benefits of taking the desired action, such as “free,” “limited time,” or “exclusive.” You can also use scarcity tactics, such as “Hurry, only a few spots left!” to create a sense of urgency and encourage people to take action.

3. Make it easy to take action

Your CTA should be easy for your audience to follow through. You should place it in a prominent location to ensure everyone can see it quickly. If you use a button, use clear and descriptive language, such as “Sign up now” or “Get your free trial.” It should also be easy to click on, whether it’s a button or a text link.

4. Test and optimize your CTAs

It’s essential to test different versions and see which ones perform the best to determine which CTAs are most effective. You can do this through A/B testing, in which you create two versions of your CTA and compare their performance. You can also test different colors, sizes, and locations to see which drives the most conversions.


5. Use strong visuals

In addition to solid language, effective CTAs often make use of strong visuals, such as buttons or graphics. These visuals should be attention-grabbing and clearly communicate the desired action. For example, if you are promoting a product, you might use a photo of the product along with a button that says “Buy now.” You can make these visuals bright, so they’re easy to find and attractive. It can increase the chances of a customer clicking on your CTA. 

6. Keep it simple

While it’s important to be persuasive and specific, it’s also essential to keep your CTA simple and to the point. Refrain from overloading it with too much information or too many options. Instead, focus on the main action you want your audience to take and make it easy for them to do so.

Keep it simple cta

7. Make it consistent with your brand

Your CTA should be consistent with your brand’s tone and style. It means using language and visuals aligned with your brand’s voice and messaging. If your brand is playful and fun, your CTA should reflect that. For formal and professional, your CTA should be consistent.

Overall, a well-written call to action is essential to any marketing campaign. By being specific, actionable, persuasive, and easy to follow through on, you can effectively convince your audience to take the desired action and drive conversions. Additionally, testing and optimizing your CTAs, using solid visuals, keeping them simple, and making them consistent with your brand can contribute to their effectiveness. By following these tips and best practices, you can create impressive CTAs to achieve your marketing goals.

Here are a few CTA examples to use in your campaigns.

  1. Sign up for our newsletter for the latest promotions and discounts.
  1. Click here to learn more about our new product.
  1. Get your free trial now.
  1. Join our loyalty program to start earning rewards today.
  1. Order now and get free shipping on your first purchase.
  1. Download our app to access exclusive deals and offers.
  1. Don’t miss out – limited time offer ends soon.
  1. Book your appointment now and receive a discount on your first visit.
  1. Try our product risk-free with our 100% money-back guarantee.
  1. Become a member and get access to exclusive content and discounts.


The best way to use these calls to action is in emails, newsletters, or social media. But one of the most effective ways to promote your business is through paid advertising, where CTAs make all the difference. 

For instance, Practina helps you run ads in under five minutes, suggesting the types of creative calls to action to use. It also shares valuable insights into the number of clicks and conversions you get from such ads.

What’s more? Practina- ai marketing tool can guide you through the process to ensure you get positive results.

Sign up with Practina now to run impactful campaigns with CTAs that’ll actually work for your brand.

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