The beauty and personal care market in the United States is worth almost $84 billion, making it one of the most lucrative investment options for many small business owners.
However, the competition is stiff, and to keep your brand at the top of its game, you must have a well-thought-out marketing plan in place. This blog discusses the top cosmetologist marketing strategies to help you attract more clients.
While multiple marketing techniques can help you showcase your magic with beauty, we’ve shared the strategies that work, including social media automation, which can lead your way to success, get the best returns on your investments, and boost your revenue.
Six valuable marketing ideas for cosmetologists to grow business.
1. Showcase your work and expertise.
Whether you’re a hairstylist, an aesthetician, a nail technician, a makeup artist, or anyone offering beauty services, showing your talent once in a while isn’t enough to bring in more clients your way.
Showcase your expertise more often for people to see what you can do to help improve their looks. Capture your work in the form of images and videos and share them frequently.
For instance, if you are a hairstylist, try out new hairdos or hair coloring techniques for yourself or a friend because that’s one of the best ways to demonstrate your skills. You can gain the trust of your potential clients by consistently doing this.
2. Leverage social media marketing.
It is an inexpensive way to promote your business and attract your ideal clients. Think of social media as a powerful tool to empower your clients and help them not only look good but feel good about themselves.
Many beauty brands have already capitalized on the popularity of different social media platforms and reached their target audiences quickly and effectively.
Other than sharing content, you can include social media advertising in your marketing plan and benefit from it in many ways. Social Media Automation tools like Practina can help you launch targeted ad campaigns using key demographics in just a few clicks, improving brand awareness, generating new leads, and helping you learn more about your online audiences.
3. Run contests to attract new clients.
Contests and promotions encourage new customers to check out your business and engage with your posts. There are two ways in which you can approach this.
- Collect email addresses for your newsletter database.
- Improve your social media presence through shares and comments.
You can either offer gift bags filled with some of your favorite beauty products or share discount codes on your services for your contest winner(s).
4. Seek referrals from your existing customers.
Word-of-mouth is a crucial marketing tool that can help you attract new customers from your existing ones. You can reward those customers whose referrals successfully convert into appointments to keep them motivated.
5. Partner with local businesses.
Create consulting partnerships with local businesses and professionals that are somewhat related to your field in cosmetology. For instance, you can partner with photographers, bridal shops, local performing arts centers, celebrities, and influencers in need of your services.
Consider offering your services at discounted rates to strengthen your partnerships and create a steady stream of new clients.
6. Organize specialty cosmetology events.
Events help in publicizing your brand and building a community of loyal customers. You can plan events around special days, such as Mother’s Day, or collaborate with non-profit organizations and give makeovers to their clients, helping them raise money for their organizations.
Team up with local businesses and arrange clothes, shoes, accessories, and refreshments for the makeovers, which can help develop relationships that can lead to referrals.
Promote your events on your social media and ask your partners to do the same. You can rope in local media to cover your events and publish the coverage in print and online.
These cosmetology marketing strategies work for most businesses, but you should identify the ones most effective for your business to thrive.
Sign up with Practina today to grow your cosmetologist business without any social media marketing experience.