According to the latest figures, it is likely that there will be 3.96 billion social media users around the world in 2022. An increase of 4.8% from the previous year indicates that social media will continue to be a part of consumers’ daily lives. What’s more? 90% of users have already connected with a business or a brand through their preferred social media platform.
The staggering number shows how much social media has grown, helping businesses get optimal exposure. But there’s a catch. Many businesses are yet to get the best of social media. These are some of the reasons – they lack a good social media marketing strategy, have time constraints, are confused, practice blind marketing methods, and more.
Speed is everything to today’s buyers. They can lose their patience within 10 minutes or less sometimes. Businesses must automate their social media to retain and convert as many users into their customers as possible.
While there are many reasons to use social media automation tools for your business, we’ve listed the top 5 here.
Save time and effort.
It can be exhausting to manage your business and social media alongside. Plus, it is a time-consuming process that mandates you to put in a lot of effort to achieve the best social media marketing results.
Maintaining an active presence on multiple social networking platforms is a mammoth task, but social media automation tools can take care of it for your business. You can achieve your marketing goals more efficiently with tools that can:
- Create, schedule, and publish content to your multiple social media accounts.
- Post personalized content to improve brand awareness.
- Publish content at the best time to improve user engagement.
- Help you run social media ad campaigns and measure their performance.
- Connect you with leads interested in your brand right away.
- Suggest ways to improve your social media and do a lot more.
You get to invest more time in managing your business operations and taking care of your customers while automation tools maximize your social media engagement and help you grow.
Optimize user engagement.
Social media automation tools not only save your time and effort but also optimize user engagement to grow your business and improve brand recognition. Here’s how you can make the most of this:
- Plan promotions and schedule events in advance so you can make more time to interact with social media users engaging with your content.
- Deliver more personalized customer service to eliminate the probability of losing customers to your competitors.
- Request and convince your existing customers to leave reviews and testimonials for you since user-generated content works the best in attracting new customers.
- Plan posting more relevant content, catch up on trends, organize virtual events, go Live, and do a lot more.
All in all, you get time to learn more about your followers and customers by engaging with them at a personal level when you start using automation tools.
Boost your digital presence.
Social media automation works for you 24/7, helping your brand stay in touch with customers round the clock. You get complete control over how and when your content reaches users on social media.
Automation tools allow you to plan your social media calendar according to important days and events that resonate the most with your business type, which further increases your digital presence and boosts your business growth.
For instance, Coca-Cola always aces social media marketing, as it did by running an organic campaign for World Kindness Day in 2019.
The brand allowed consumers to show their creativity by creating kindness-inspired images for the campaign and share on their social media. This takeover approach of introducing and selling a new product (new Coke) made people nostalgic, making the campaign a huge success.
By combining organic and paid marketing tactics, Coca-Cola leveraged the power of social media ingeniously.
Consistency is key to finding success with your social media marketing. While you are busy taking care of your business, social media automation tools excel at helping you post content with consistency and engage users.
Building a brand involves engaging with social media users and sharing relevant content time and again, which creates more demand for your products and services.
Organize your online marketing process and widen your reach.
An organized marketing strategy allows you to manage multiple social media campaigns effortlessly and gather everything you need in one place. With this, you create more opportunities to grow your business and connect with more potential customers looking for products and services like yours.
So how to organize your online marketing process better and widen your reach? Perhaps, social media automation is your best bet. Social media automation tools can analyze your marketing campaigns and identify what works and what doesn’t. They can also suggest ways to improve your future marketing campaigns for better engagement.
Businesses can be at the top of their social media game by following this simple formula – ‘automate, engage, succeed.’
Automated Social media posting ensures your message reaches your target audience at the right time. It also helps send more traffic to your website and boost sales.
There are multiple tools in the market, but it can be confusing to pick the one most suitable for your business.
Not anymore. To make it easier for you, we recommend you check out Practina. It is one of the best low-cost social media automation software that can help your business outperform your local competitors and connect with more customers before they do.