Ever since the onset of the COVID-19 outbreak, almost every service-related venture has started to market on Facebook. Beginners, you’re in the right place.
Marketing on Facebook is important because Facebook is one of the biggest and most approachable communities out there.
Facebook has always had the potential for online marketing, but online marketing has only grown since the pandemic.
Furthermore, Facebook is a much better platform for social media marketing for insurance agents due to the features and the community available on Facebook.
Of course, creating a page is the first step towards moving forward.
1. Create a business page
Facebook allows the feature of making a separate business account that can be linked to a personal profile. This is in your best interest because business accounts aren’t as limited as personal accounts. With business, accounts come new features which create many more possibilities for businesses.
It is very important to explore all features that are provided. Maximum usage of features is favored by modern algorithms.
Once you’ve made your page, make sure to complete it with an attractive profile and cover photo. Your business page’s Timeline is the first thing the user sees when they land on your page.
2. Explore Facebook ads
You can use Facebook to post ads based on age, behavior, location, and more. Facebook allows you to target your ads to a very specific group of people or a larger, less specific audience.
Facebook Ads are shown on a user’s feed, generally between a few posts. Facebook ads grab attention when they appear as they can cover the whole screen.
Since Facebook Ads are quite affordable, a lot of businesses rely on Facebook Ads for promotions.
If you are new to social media marketing and are wondering how to run ads on Facebook, then you might want to consider Practina. It’s a powerful tool that allows you to run Facebook ads in minutes.
3. Products section
On your timeline, you can find the “Add Shop Section” link. You can add products and services that your insurance agency offers. This gives potential customers a quick summary of your specializations.
Not only that, but the algorithm works in your favor when you explore new features. Adding more features also makes the user more interested in your page, since users tend to be more attracted to new or novel content.
Filling your page with relevant information using different features also makes the page more complete, which drives more interactions.
4. Produce high-quality content
The benefits one can gain from posting clear, high-quality content are simply immeasurable.
Infographics and videos have taken over Facebook. Explaining your product or service through a 40-50 second video with an infographic could give you meaningful results.
Stories are another tool that businesses can use to deliver information. You can post regularly on Facebook stories to stay at the top of the mind of your target audience.
5. Facebook Insights
Facebook insights, in a nutshell, tell you which content is performing best.
Most importantly, Facebook insights tell you the demographics of the customers that interacted most with your content. Insights also help you track overall reach, engagement, and earnings in some cases.
Through these insights, businesses can narrow their focus towards the best-performing content to update and polish accordingly.
Facebook insights are the backbone of a good marketing plan, comparable to a report card for all the Facebook marketing efforts you make.
6. Call To Action (CTA) features
As the name suggests, calls to action are used to entice the user who lands on your page to interact or take an action.
Mastering the art of CTA features is based on one principle: make the user reach your page as fast as possible.
You can also incorporate CTA in posts as well, to drive your target audience back to your business page or website for higher engagement.
Garnering positive user engagement on your page creates a positive impact on more of your potential customers.
Client reviews instantly attract the attention of potential customers. You can take client testimonials in the form of video or review posts on other platforms like Yelp or Google My Business.
Testimonials educate your potential clients about your product on a personal level. They have proven to be the best weapon in the arsenal of marketing ideas for insurance agents.
For video testimonials, make sure to get a stable video shot, without it extending longer than 60 seconds.
8. Pages Manager
Pages Manager is an application that helps business owners on Facebook to manage their business pages through a tablet or mobile device.
With this application, you can track page activity, share content, materials, and see insights as well. Facebook Pages Manager is a simple, dedicated tool that lets you manage your Facebook business pages and derive high-quality, actionable insights to help you move your business forward.
Pages Manager opens a whole new world of possibilities, and running a business remotely has become easier than ever.
9. Keep a tab on actual human conversations
Proper Facebook Marketing can provide you a lot of potential customers, but converting them is what matters.
Keeping a tab on all the conversations you have on Facebook is crucial. You can also send surveys to your potential clientele to get feedback.
Feedback, as well as implementing feedback is pivotal for social media marketing for insurance agents.
10. Competitor Analysis
As an insurance agent, you should always keep track of what your competitors are doing. Analyzing where your competitors do well is something to work on.
You can also gain inspiration from your competitors. Check the best performing and the worst performing posts of your competitors. You don’t have to base all of your efforts on competitor analysis, but you can gain meaningful insights to drive your content strategy.
Remember, “keep your friends close, but your enemies closer.”
Now that you know the tips and tricks on how to run a business on Facebook successfully, it’s time to try something yourself.
Facebook for your business is a platform that provides you with an opportunity to grow. Growing a business on Facebook can be done easily if the essential points are taken care of.
Remember to maintain consistency, authenticity, engagement, and above all, an amazing image for your business. Your business can benefit from automating parts of the process using an automated social media marketing tool like Practina to get the best results.
With a robust strategy, a good idea of what competitors are doing, and patience, Facebook marketing can take your insurance business to even greater heights.