According to Instapage, businesses that use Facebook for advertising have seen conversion rates of 9.21% on average across all industries as of 2020.
Facebook ads have been huge for businesses and are changing the way social media advertising is used. These ads have proven to be more effective than Google ads with higher conversion rates as well.
If your small business is looking for a way to grow while creating ads on a tight budget, Facebook ads are a great option. With these ads, you get to set a stable budget that will allow you to keep your finances in a good place.
How to run Facebook ads
Facebook ads are run through Facebook and can be managed in the Facebook ad manager feature. The ad manager allows you to run advertisements on your business’s account and manage them to run across Facebook, Messenger, Instagram, and Audience Network. This is great for getting more exposure to your ads, helping you gain more customers.
Once your account is set up and ready to go, you set your budget and the team at Facebook will help promote them. You can design your ads to look exactly how you want using the tools they provide, making them unique to your business. Once the ad is designed and posted, Facebook will take care of the rest in regard to promoting and getting views on your ad.
Running ads like this online can help your business get the exposure it needs for your local economy.
How Facebook ads benefit your business
Facebook as a whole is offering some great tools that are helping small businesses be successful.
The tools and applications that Facebook offers to small businesses are great for those who want to grow and connect with more customers. A business profile on their site can be great for showing off your business in a way that gives customers a look at who you are. Businesses need to gain the necessary exposure to help boost sales and revenue, and Facebook ads can help to do that.
Facebook ads are also affordable because they work with whatever budget you give them. Some businesses spend less than $10 per day, making it very affordable for your business to use its ad system. Facebook helps you out because you can spend as much or as little as you want.
Facebook lets you as the business set the maximum daily budget for advertising which will change the coverage your ads get based on how much you pay. The less money you spend means your ads will not perform as well, giving you less opportunity.
While this may seem like a negative thing, it creates a good opportunity for your business. This system allows you to start out spending less money on advertising to get going and enlarge your budget later if the ads are working well and allow your business to grow.
Your advertising budget can grow as your business grows, making it an easy-to-use system to get help for your marketing campaign.
Facebook ads help you get more customers
Customers can be brought in by Facebook ads that you design for your business.
The great thing about these ads is that you can run one ad at a time and leave them up for a long time to maximize their reach to your audience. Many businesses already use Facebook as a way to post their products or menus for new customers to see, and your business may already be doing this. If you already have a Facebook business account, then starting to use their advertising is simple. All you need to do is sign in to get started with their services.
Facebook ads can be great if you are running a giveaway or some sort of deal. Some great options for deals to run would be a buy one get one free sale, a chance to win a giveaway to new customers, or a really good discount from a sale event you plan to run. All of these things will draw in new and existing customers to your business through Facebook ads.
Advertising can make a big difference for your business by driving more traffic to your site, which will bring more customers to help you reach your goals.
Need help running your ads?
Running Facebook ads can benefit your business by finding new customers that will help you grow your business.
When using Practina, your business can have help running ads while using them to help your business grow online and gain new customers. Practina works with Facebook ads to offer you analytics to see how your ads are running based on the clicks, customer reach, and impressions. These statistics help you understand how your ads are performing which will help you in making them better while promoting your business more effectively.
Check out Practina today to learn more about managing your Facebook ads!