Businesses of all sizes use platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with their audience and promote their products or services. Creating fresh content for social media can take time and effort, especially if you’re trying to maintain a consistent presence on multiple platforms. This blog will provide various social media post ideas to keep your followers interested.
1. Behind-the-Scenes Content
One way to give your followers a unique and authentic look at your business is to share behind-the-scenes content. It could include photos or videos of your team at work, a sneak peek at new products or services, or a tour of your office or factory. It can help humanize your brand and give your followers a sense of what goes on to deliver what it delivers.
2. Customer Testimonials and Reviews
Sharing customer testimonials and reviews on social media is a great way to showcase people’s positive experiences with your business. You can post quotes from written reviews or create a video featuring a customer talking about their experience. This type of content is compelling because it comes from real people who actually use your products or services and not some random actors.
3. Industry News and Updates
Continue to inform your followers about the latest developments in your industry by sharing relevant news articles, blog posts, or other updates. This type of content can help position your company as a thought leader and allow you to provide your own perspective or analysis on the news.
4. Tips, Tricks, and HowTos
If your business offers products or services that people use regularly consider sharing tips, tricks, and howtos on social media. This type of content can benefit followers who are new to your products or services or are looking for ways to get the most out of them. It’s also an excellent way to engage new people.
5. User-Generated Content
This type of user-generated content can be a great way to showcase how people use your products. It can also build a sense of community around your brand. Encourage your followers to share their own experiences or photos related to your products or services by using hashtags or running social media contests.
6. Inspirational or Motivational Content
Social media is excellent for sharing inspiring or motivational content that resonates with your audience. It can include quotes, personal stories, or other content inspiring people to pursue their goals or dreams. A page that provides positivity will always gain the interest of others and make them feel good.
7. Industry Events and Conferences
If your business attends or sponsors industry events or conferences, share updates, and highlights on social media. It can help raise awareness about the events you attend and your company’s initiatives.
8. Highlight Your Products or Services
Use social media to showcase your products or services and highlight their features and benefits. Share videos of your products in action or testimonials from satisfied customers. Explore aesthetic or creative ways to capture your audience’s attention. The options are endless.
9. Share Personal Stories
Share experiences related to your brand or industry. It could be a story about how your company started, a personal anecdote about a product or service, or lessons you’ve learned in your career. People love to see authentic content they can relate to. Content showcasing raw moments is also an excellent way to represent your company.
10. Share Customer Success Stories
One of the most effective ways to get people interested in your company is by sharing your product/service’s effectiveness. It could be through case studies, testimonials, or customer success stories. Share narratives about how your products or services have helped your customers achieve their goals.
11. Share Company Culture
Share content that highlights your company culture and values. It could be photos of team bonding events, profiles of team members, or posts about your company’s mission and values. If your company embraces a tradition or annual event, be sure to share that. It’s a great way to let your viewers know what your company is all about and how you’re different from others.
12. Share Industry Statistics
Share exciting or surprising statistics related to your industry. It can educate your followers and show that you have the latest insight on any upcoming news. It also shows that your company is well-educated and confident enough to share this information publicly, which creates a good reputation.
13. Run Polls or Surveys
Engage your followers by sharing polls or surveys related to your industry or products. It can help you gather valuable feedback and insights from your audience. It’s also an excellent way to continue engaging people with your content because platforms like Instagram and Twitter allow you to create polls in which your audience can participate.
14. Share Exclusive Offers or Discounts
If your company has upcoming offers or discounts, it’s a great way to capture your audience’s attention. Who doesn’t love a bargain? Such incentives will have people sharing your content with others even if they don’t follow you.
15. Bust Some Myths!
Some common myths in your industry or about your products/services may exist. You can turn this information into a post to reveal the truth behind any misinformation.
16. Share a Creative Video
You could share the process of making your products or how your team conducts itself. Videos can get very creative, so any content you decide to film, you can showcase creatively.
17. Use Memes
Memes will be forever popular. Social media consists of all kinds of memes, so if you find one that relates to your company, don’t be afraid to use it! Customize a funny, relatable, and trending meme to gain exposure.
By staying creative on social media, staying consistent becomes more achievable too. You can post many things to keep your audience engaged and maintain an excellent online presence. But that’s the tricky part; coming up with post ideas daily.
You can take your social media marketing game to the next level with Practina, a marketing tool that helps many businesses improve their online presence.
This social media automation tool consistently creates and publishes content across all your accounts, so you have less on your plate. Practina personalizes relevant posts to improve your brand’s awareness and recognition.
Furthermore, Practina can help you turn your top-performing posts and run them as Smart ads while targeting potential customers basis on demographics. Besides, Practina enables you to run leag-generation ad campaigns and notifies you each time someone shows interest. It allows you to connect with the leads and turn them into customers before your competitors can.