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When it comes to travel, social media is the first thing that comes to mind. People love to see travel content while browsing social media and get inspired. After all, who doesn’t want to explore great vacation spots and spend quality time with their loved ones or alone? 

So how does everyone scrolling on social media help your travel business? 

They are your potential customers, and that’s how you can sell more. But then, which platform is best for your travel business? How can you use social media to get more bookings?

Before you start using social media, thinking you’ll get overnight results, identify your goals. It can help focus your tourism marketing efforts in the right direction. 

Get started by following the steps shared below.

Pick social media channels where your target audience is-

The best option is to start with just one or two social media networks where most of your clients are. Later, you can use more social media platforms once you know what you are doing. There are two ways to choose your primary social media channel.

1. Go with the one that seems more personal.

If you love to browse Facebook or Instagram, you’ll have a natural sense of what makes a post appealing. These two platforms allow you to connect with clients at a personal level and communicate directly. You can also promote personalized travel packages for people contacting you via Facebook and Instagram. 

2. Pick the one that helps expand your professional horizon.

Social media marketing involves connecting with industry peers and expanding your network other than looking for clients. For instance, LinkedIn is a fabulous place to join travel communities, build relationships, and get recommendations. LinkedIn can also generate leads and get you more bookings.

A network of channels to choose from-

Here’s a list of some of the most popular social media platforms for travel businesses. Take a look at what they are all about.

1. Facebook- This is one of the most popular platforms for travel businesses. Not including Facebook in your social media marketing strategy can be a big mistake. It has a wide range of post-engagement tools, marketing tools, and access to a large user base. It’s an ideal platform for advertising travel destinations, handling customer inquiries, promoting content, and organizing events and contests.

2. Instagram- This is a successful social media platform for visual content and can be extremely rewarding for the travel industry. It allows you to share engaging content while targeting the relevant audience. Instagram is the quickest way to have an impact on social media users and attract them to your brand page. 

3. Pinterest- Just like Instagram, Pinterest focuses on visual content. As a travel business, you can create mood boards on Pinterest which are visually appealing.

4. Twitter-Twitter is an excellent platform to offer the best customer care service and communicate with your target audience. You can use your Twitter account to build a community and update travelers daily. You can post news and updates about travel on your Twitter page, increase engagement, and also drive traffic to your website. 

5. LinkedIn- This is a more business-focused social media platform. As mentioned, LinkedIn can help improve your brand awareness and reputation and create more opportunities to attract clients.

6. YouTube- This is the second most used social media platform worldwide, with close to 2.29 billion users. For the travel industry, the opportunities are infinite as you have more creative freedom to promote locations. Furthermore, travel content viewership on YouTube is increasing by the day, so why not leverage that?

Make people aware, engage them, and use suitable call-to-actions-

Once you know the platforms to work with, you must know what and when to post. Focus on three aspects when planning your social media marketing content to make it effective.

1. Awareness- Don’t just share destination images or videos. Try educating users about them. Mention interesting facts or statistics to motivate people to travel there. And don’t forget to add your creative touch to the posts. 

2. Engagement- Persuasive content requires planning, variety, and experience. Blogs, articles, customer testimonials, and other conversation-starters can help engage users on social media. Most importantly, when people reach out to you, be sure to respond quickly. In fact, 80% of customers expect brands to respond to their comments and messages on social media within twenty-four hours. 

3. Call-to-action- You want to ensure users know what action to take once they see your content. If you have special offers, events, and discounts, add a book now or call now call-to-action to your relevant posts. This not only helps people to connect with you, but it also increases the response rate for your business.

Other points to take care of-

  • People scrolling through social media aren’t ready to spend much time watching long videos or reading lengthy content. Studies show that most people don’t spend more than two minutes on videos. Offer crucial information within the first 10 seconds of your video. For text-based posts, stick to one or two-liner sentences. Use infographics to make content more interesting. 
  • Your views, likes, comments, and engagement on your social media posts get impacted by your publishing time. It is challenging to figure out manually when your target audience is most active. A social media marketing tool like Practina uses its AI technology to publish your posts automatically at the best possible times.
  • Create social media noise by running contests for users. Many travel businesses organize contests to encourage users to interact with their content. This can indirectly help you increase page likes, comments, and shares. Contests give people hope to win something, which works in getting more engagement for every travel brand. 
  • Content reposting also works well on social media. Reshare or repost content posted by your clients or fans, such as reviews and testimonials. More people can learn about your travel brand and get more business for you.


Now you know the points to consider while planning a social media marketing strategy for your travel business. 

But if it’s still tricky for you to follow, using social media automation tools like Practina is your best bet. 

It’s a complete social media marketing tool that doesn’t require much human involvement. It automatically creates and publishes engaging content to grow your digital presence gradually. Practina’s dedicated marketing specialists can also help you get closer to your social media marketing goals more effectively.

Run social media ads in under five minutes with Practina to get hot leads in your area and quickly connect with them before your competitors.

The choice is simple

Explore Practina's automated social media
marketing software to grow your business