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The social media space is different from what it was ten years ago. It is competitive, fast, and ever-evolving. So it takes a lot of effort to keep up with its pace for business owners and marketers to get the best of it. Like any other medium, social media marketing requires careful planning and strategy. Using the right social media marketing tool is also part of that successful plan. We’ve listed some of the must-have social media marketing tools below to try.

What is a social media marketing tool?

Since there are several social media platforms, it becomes almost impossible to manage them manually, especially if you have a presence on most of them. Individually creating and posting content for all social media networks is time-consuming and prone to more errors. A social media marketing tool eliminates that and helps manage all online tasks and activities flawlessly. It makes everyone’s life easier because managing social media is a demanding job.

What are the benefits of automating your social media with an SMM tool?

If you still think that marketing tools are just for experts, that’s certainly not the case. The benefits of using social media marketing tools like Practina are unlimited. Here are a few of them.

1. Automated publishing and easy management of multiple accounts from one place

Whether you have one or multiple social media accounts, keeping track of posts, response rates, and growth can be overwhelming on many levels.

Automated marketing tools ensure your content consistently goes online at the best times possible, increasing user engagement. These tools have a single dashboard for you to manage and evaluate all your accounts in one place.

2. Improved connections and better relationships built over time

Your availability for customers matters. It can set you apart from your competitors. Social media marketing software can arrange all your comments in one place so you can respond to them quickly. 

3. Easy management and tracking of ads

Not every business owner knows how to run ads, thinking it’s a complicated and time-consuming process. SMM tools can help run successful social media ads quickly and easily and even track the results.

4. Easy social media performance evaluation

Knowing where your social media is currently is critical for future marketing efforts. SMM tools can share helpful insights so you can make necessary changes or adopt new marketing strategies.

5. Social media marketing and management on the go

Most social media marketing tools are available as mobile apps on the Apple Store and Play Store. That gives you complete control over your SMM activities from anywhere.

Five must-have social media marketing tools for 2022 and beyond

1. PRACTINA

A complete social media marketing and management tool, once you automate your social media with Practina, you can forget about bothering yourself with it!

Best social media marketing tool

Practina is an innovative and unique digital marketing tool. Unlike other SMM tools that merely allow you to schedule content, Practina can automatically create posts relevant to your brand and business and publish them.

The Practina dashboard gives you complete control over all your social media marketing actions from one place. 

Here are a few of the many Practina features to leverage social media marketing:

  • AI-generated social media posts help maintain consistency and a robust online presence for your brand.
  • Automated postings at the best times improve your reach and user response.
  • Practina Smart Ads for different social media platforms help you get the most out of your ads within the budget of your choice. Practina can help you run targeted ads in under five minutes so you can connect with potential clients looking for services and products like yours.
  • The instant lead notification feature quickly shares the details of customers when they show interest in your ads. It allows you to contact them before your competitors can.
  • The Practina Gallery feature allows you to click pictures using the app and upload them, which then Practina automatically enhances and publishes as attractive posts.
  • Practina’s dedicated marketing specialist can guide you every step of the way to improve your social media marketing results and grow your business.

2. BUZZSUMO

Marketing success is seldom without research. To excel in what you do, you must know what your competitors are up to.

BUZZSUMO

BuzzSumo is a research tool that can evaluate your content and tell you how it’s doing. Coming up with excellent content every time is not easy, but a tool like BuzzSumo can help ensure it’s impressive enough to get social media users’ attention.

This powerful research tool’s functionalities include the following:

  • Enter your own or someone else’s domain to see what’s been socially shared.
  • Find influencers relevant to particular topics.
  • Receive alerts based on a brand name, keywords, author name, links, or domain.
  • Track competitors and analyze their content.
  • Research keywords and trending topics your audience will find interesting.
  • Find engaging new posts or search content ideas based on what’s performing well.

3. MISSINGLETTR

This is one of those tools that help automate the process of creating social content by scraping your blogs.

MISSINGLETTR

Using Missinglettr means you can focus on writing long-form blogs while someone else manages the creating and scheduling part of your social posts. With several features, such as templates for content creation, scheduling, custom URL shortener, and others, this tool can lighten your load. It also shares your weekly reports to help you stay on top of your marketing performance.

4. MEETEDGAR

This handy content manager handles both re-sharing your content and optimizing your social traffic. It allows you to schedule content re-sharing and monitor traffic while boosting engagement.

MEETEDGAR

Putting your evergreen content out there regularly can grow traffic and user response. Its automated auto-refill queue won’t let you run out of regular posts. MeetEdgar also features a category-based scheduling tool, allowing you to mix different content types to keep your audience engaged.

Similarly, the tool features a URL shortener with in-app click tracking, helping follow your clicks.

5. SUMO

There’s a whole suite of social media tools and valuable traffic to help improve your marketing efforts. The most relevant for social media is the social shares feature.

SUMO

Sumo makes it easy for visitors to your site to share your content on social media while keeping track of the number of shares.

The Final Note

You can pick the social media marketing tools of your choice from the list shared by considering your requirements and goals.

Stay assured that you don’t get swayed away by the myths surrounding the use of social media marketing tools. For instance, many believe that automated social media posts get penalized, that automated social media marketing seems impersonal, and that programmed social posting strips engagement.

None of that is true. The true motive of each social media marketing software is to make all the complex tasks easy, upgrade the results, and help your business grow like never before. 

The choice is simple

Explore Practina's automated social media
marketing software to grow your business