5 Ways to Build Customer Loyalty by Creating a Memorable Brand
As we rapidly approach the holiday season, companies seek the attention of their customers, in hopes that their product or service will fill each of their holiday needs.
Statistics show us that the holiday season began as far back as October, and over a quarter of holiday shoppers are shopping for other people. These statistics show that marketing teams have to present their selling points to their customers in a slightly different manner in order to increase sales and revenue this holiday season.
The best way to do that is to create a brand that is memorable so that your potential customers will think of you first when they need your product or service. That in itself will create customer loyalty that will keep them coming back for years to come.
Studies show that brand memorability in customers drops 50% in the first 24 hours after seeing an ad. That means your business will have to take very specific steps to keep the attention of your customers so that they don’t forget about your brand.
If you’re wondering how to go about doing that, look no further than the steps outlined below as your marketing strategy to boost customer loyalty by creating a memorable brand.
5 ways to build customer loyalty by creating a memorable brand
1. Run longer ad campaigns.
Let’s face it — it is not very likely that your customers will buy from you the very first time that they are exposed to your business’s products and services. And that is okay.
This is where it becomes increasingly important to keep exposing your brand to your potential customers, for constant top-of-mind awareness. But as mentioned above, that exposure does not happen from seeing your ad one time.
Businesses benefit from running continual ad campaigns so that your brand becomes the one your customer thinks of when they need one of your products or services.
This is beneficial because statistics show that 60% of consumers prefer to buy a product or service from a brand that is familiar to them, rather than switching to a new one.
2. Keep consistent visuals for your business.
Visual consistency is important to build associations and affiliations with your business’s brand. The rise of social media marketing has made it easier for your business to establish visual consistency through posts and advertisements.
Twitter recently outlined the three best ways to create a consistent visual brand for your business.
- Keep your color palette consistent: On your business’s posts and advertisements, it is helpful to use one leading color with a few accent colors that are easily recognizable. This will aid in your customers being able to remember your business and even make associations when they see the colors elsewhere.
- Use filters for your audience to feel: All images that your business posts should use a similar angle, filter, or subject that reflects your business and evokes the mood that you want the customer to feel.
- Include text overlays to claim your business’s images: As posts are often reposted and shared, it is important to make it clear when an image belongs to your business. This will also build your brand as wider audiences will see your business.
Practina makes it easy to schedule your posts and view your upcoming post calendar on all of your social media accounts.
3. Focus on marketing the benefits of your product or service.
Many businesses make the mistake of focusing too much on specific features that a product or service has without explaining how it will benefit the customer.
Customers decide to make a purchase because they can see themselves benefiting from a particular aspect of a product or service (not necessarily because of a feature itself).
You can build your brand around focusing on the benefits that set your business apart from your competitors. That way, although your competitors may have similar features or services, the standout benefit that your business offers will still be memorable in the eyes of your potential customers, and also bring back returning customers.
4. Create informative content to help your audience.
Before customers make a purchase, you can help them to see value in your business and brand by giving them meaningful information that they need (ideally related to your product or service).
You can include frequently asked questions on a social media post, write a blog related to a relevant procedure for your business, or share fun facts with your audience about the things they are curious about. Tools like Answer the Public are helpful to see what people are searching for related to your product or service.
Answering the questions that your customers have will boost your brand’s credibility and lead your customers to remember your business when they have further questions (and when it comes time to make a purchase).
If you’re running out of fun facts or educational post content, Practina takes care of your business by automatically posting industry-relevant information across all of your social media accounts!
5. Stress your brand’s values.
Statistics prove that almost 90% of customers will remain loyal to a brand that shares their core values. Your business can benefit by publicizing its values to build customer loyalty and stay at the forefront of their minds.
For example, if your product fully avoids animal testing or is produced using recycled materials, these are a part of your brand’s values. Relatable values will prove memorable to many customers and bring them back to your business.
In the competitive marketplace, businesses benefit the most from being remembered by their customers. This will keep your customers returning to your business as they make the familiar association. That is one of the most meaningful ways to build customer loyalty this holiday season.
Develop more top-of-mind awareness for your brand by running extended ad campaigns on Practina. This will help your potential customers to be reminded of you, even during moments when they do not need your product or service, but to prepare them for the moments that they do.
Run an ad campaign on Practina today to see the results that it gets for your business.