If you’re not automating at least a portion of your social media marketing, you’re doing way too much.
As a business owner, one can face challenges trying to quite literally do it all, whether it’s closing the books for the fiscal year or refraining to hire another employee to cut down on overhead costs.
Regardless, business owners have to cut their losses and make a decision regarding where they’ll spend their time. That means automating when and wherever possible. An easy way to do this is on your social media. Not only is this an easier option, but it also has many benefits for your business.
4 ways that automating your social media can help your business
1. You’ll have more time to take care of the important stuff.
On average, it can take anywhere from one to six hours to develop a piece of content for posting on social media.
Just imagine all of the things you can do in one to six hours.
Business owners exhaust themselves taking on the task of developing content for their social media alone without seeking external help.
One way to resolve this issue would be to use a reliable social media automation tool, but even many popular schedulers like Hootsuite and Buffer are unable to create content for you (meaning you would still need to spend one to six hours in order to develop said posts for scheduling).
More than just a scheduler, Practina is an automated social media tool that creates custom-made posts tailored to your business and industry, which truly takes the stress out of social media marketing.
Again, can you think of all the things that you can get done in one to six hours?
2. You can improve the visibility and online presence of your business.
Some of the common phrases that marketers throw around are the importance of increasing your visibility, online presence, and brand awareness.
If you’ve never heard these phrases, then it’s become an emergency that we increase your visibility, online presence, and brand awareness.
All of these things sum up to the level of awareness that consumers have regarding your product, service, or brand, and it all begins with having an online presence.
The first step in developing that is creating your business’s social media accounts, but even greater than just having the accounts is posting regularly and actively across them all.
This is where the one to six hours becomes daunting as you develop content for each different social media platform.
Using an automated social media scheduling tool makes it easier on yourself so that you can improve your business’s visibility, online presence, and brand awareness, without lifting a finger.
3. You can actually go on vacation, take a break, or simply enjoy your weekend without worry or fear.
One of the major positives of automating your social media is that you don’t have to be physically (or mentally) present in order for your content to be posted.
Using an online scheduler can achieve this, but even more effective would be a system that produces the content for you and posts across your social media channels. Powered by AI, Practina creates postings just for you and suitable for your business’s growth.
So take that vacation, wind down this weekend, and take a break, knowing that your social media is being taken care of.
4. Your business can build trust with current and potential customers.
The best way to gauge the experience of your customers is through reviews. Whether a positive or negative experience, customers in today’s climate are quick to make known their experience to the masses.
This can be a positive for your business if you are on top of your customer service game, and this is another feature that can be automated.
When your business receives positive reviews on Yelp or Google My Business (GMB), social media automation tools like Practina can post these reviews across your social media accounts right away, so you can be one step closer to building the trust of another potential customer.
While social media automation has many benefits for your business, it is still strongly recommended to have your social media analyzed by a marketing professional to provide insights and recommendations for improvement.
The “set it and forget it” approach is one that is spectacular in theory, however in order to craft a meaningful social media presence that does not appear robotic or superficial, it is best to meet regularly with a marketing specialist to see the steps that you can take to improve your pages.
Practina’s professional plan allows businesses to meet with a dedicated marketing specialist who can provide recommendations to steer your business in the right direction for improvements in marketing.