If you are doubting the effectiveness of Instagram marketing, perhaps a quick look at the numbers will change your mind. Instagram has over one billion active monthly users and 130 million in the United States. Furthermore, 83 percent of Instagram users say that the social networking service has helped them to find new companies, products, and services.
There’s no doubt then that there are plenty of people on Instagram and masses of information to be seen. However, with the influx of content, how is it that you can make your business stand out and be seen by potential customers? Below you will find the five most common mistakes that people make when marketing their business or product on Instagram.
You haven’t defined your target audience.
While it can seem beneficial to market your product or service towards anyone and everyone, it may prove challenging to try to be everything to everyone. It is best to clearly define the demographics of your most frequent buyers so that you can tailor your products and services to them specifically. For example, babies use Pampers diapers far and wide, but babies are not the ones buying the diapers — it is their parents. For this reason, Pampers focused its marketing towards getting the attention of parents, their target audience. What is it about your brand that attracts the demographic of your biggest customers? This is what needs to be reflected on your Instagram.
You’re being too pushy on selling your product.
Active Instagram users can spot a spammy post from a mile away. While advertisements can also be recognized, businesses can post product teasers with incentives for prospective customers to sign up, get product discounts, or download their app. Many of the big-name companies that we know and love use product teasers to match the season and build the hype about what is coming soon. We’ve all heard of PSL season, right? Starbucks begins the hype long before the season begins.
You’re not posting any stories.
Stories are often ignored in the umbrella of Instagram marketing because users can only view for 24 hours. Nonetheless, businesses can use Instagram stories to increase customer engagement through polls, Q&As, and quizzes for users to respond to. Wayfair, a master in Instagram marketing, posted an interactive poll for users to respond to for National Beer Day that simultaneously promotes their products. Posting frequent stories keeps users engaged and thinking about your company and product.
You’re not using hashtags on your posts (or using way too many).
Hashtags are used to cross-reference content sharing to connect people and businesses with similar interests. When hashtags are included in a post, users who are seeking content that matches the topic or theme can stumble upon your posts more frequently than without hashtags. This doesn’t mean that you should include hundreds of hashtags to reach a wider audience (Instagram only allows up to 30). It is recommended, however, to include as few as eight, or as many as 20 to not swamp the post. If you’re ever at a loss for which hashtags to include, a simple Google search will recommend different hashtags that match your business’s industry. Dove created a hashtag challenge for users to share their appreciation for healthcare workers on World Health Day that increased customer engagement.
You’re not promoting your posts or ads.
Instagram has made it very easy for businesses to make sponsored ads out of new or existing posts on their page. You can set an ad budget to control the exact amount you would like to spend on advertising. You can also refine the target audience to get your ad in front of the eyes that match your business’s target demographic.
Promoting posts is made easy on Practina, where you can create an ad campaign, set your target audience and spending amount, and reach your goals of generating leads, getting more likes, or increasing website traffic.
While focusing on your business, it can be challenging to teach yourself how to market on Instagram, but Practina automates this process to effectively market your business to produce the best results.