9 Ways To Drive Traffic To Your Website
You’ve already invested tons of time and money into building your website, but now you’re facing the ultimate boss—getting enough visitors.
Trying to lead customers straight down honeymoon avenue to your new and improved website isn’t always easy.
But don’t fret! You don’t need to hire an expert to drive users your way.
If you’re a business owner struggling to get the traction you need on your website, use this guide as a helping hand. You’ll begin directing traffic to your business’s webpage in no time.
What is website traffic?
Nobody likes experiencing bumper-to-bumper traffic, but web traffic is a different story.
Web traffic refers to the number of users who visit your website. It’s measured in user visits/sessions. How often a user is on or visits your site is a common way to determine your website performance.
The number of user visits represents how effective your business is at luring an online audience. Thus, the more web traffic your website generates, the better.
9 ways to boost your website traffic
1. Look at your website analytics
Use your website analytics to find out who visits your website and what needs some attention. Unsure what analytics are? Let’s dive right into it.
Analytics are used to show how many people have visited your site. Analytics will tell you all you need to know about these visitors. You’ll find out if they’re new users, where they’re from, their age demographic, and more.
Analytics are calculated through different factors including:
- Pages per visit
- Duration of visit
- New/returning visitors
- How users navigate through your site
- Busy visit times
There are different tools available to evaluate your website traffic. Utilize website analytics information to diagnose what needs some improvement.
Practina is a social media marketing tool that compiles your social media analytics in one place. Use Practina’s free social media analyzer to see the performance of your social media pages and receive suggestions on how to improve.
2. Create different types of content
Put your thinking cap on and get those creative juices flowing—you’ve got content to create.
Fill up your website with frequent content to improve your website performance. We’re not just talking about your usual About Me, Contact Us, or FAQ page.
Start a blog on your website to write informative posts about your business or product. These blogs should be directed towards your target audience.
Depending on your business, your audience could include a variety of people of different ages, backgrounds, or professions.
You can also repurpose your blog content in the future. Once you dabble with other forms of content creation, you’ll eventually find out what works.
A blog can eventually turn into a short video or story. It’s all about working with what you’ve got to optimize your website performance.
3. Use your social media pages
Connect with your customers and use your social media to promote your website. Social media is a productive way to communicate directly with your online audience.
You’re bound to get a few clicks from your socials to your website. Make sure you’re posting often and consistently to stay visible on your customer’s feed. It doesn’t have to be every day, but find a schedule that works for you.
If you find yourself short on time, Practina’s intelligent social media automation tool schedules your posts across all your social media platforms. Practina also automates custom posts for your business.
4. Build a community
Engage with your audience by replying directly to their posts and comments. Engagement is an important factor to lead your audience to your website and other pages.
If someone needs a question answered, be their go-to source. You can even redirect your audience to your web blogs if you address their concerns there. Nonetheless, your engagement should be purposeful and meaningful.
Although, it doesn’t have to be all serious. Feel free to entertain your online audience’s funny remarks with alike! Brownie points if you begin using gifs and emojis in your interactions too.
It’s often easy to forget there’s a human on the other side of that phone screen, so your active engagement will humanize your business and bring in more customers.
5. Utilize keywords (SEO)
SEO is a fancy abbreviation for Search Engine Optimization. Before you get scared away, SEO can be a great tool to use for your business.
SEO just means you’ll need to use specific keywords or phrases to get your website to appear in search results. Maybe a potential customer of yours is using Google to enter, “Real estate agent near me”. This is one example of a keyword.
Different things go into increasing your website’s visibility, but using keywords is a solid start. Once you get the hang of incorporating keywords, you’ll be boosted at the top of search engine results.
It’s a bonus if you can use local SEO to your advantage. Local SEO involves ensuring your business name, address, and phone number are all listed accurately on your social and Google pages.
Adding content specifically for your local audience is helpful as well. So when that person searches for a real estate agent in their area, the visibility of your business will increase.
6. Start email marketing
Email is still a modern and practical way to reach your customers. Have a subscriber sign-up list for people who want to hear more from your business.
Email marketing is fairly simple. All you have to do is keep your emails relevant and to the point. No one wants to read something longer than Rapunzel’s hair in their inbox.
Have some fun with attention-grabbing subject lines. It doesn’t have to be a one-liner since those are often one-hit wonders. Instead, ensure you pique your customer’s curiosity with action verbs.
Just don’t kill their curiosity by sending too many emails. Not only is there a chance it’ll be marked as spam, but filling up someone’s inbox will drive them to unsubscribe. That’s certainly not something you want.
7. Promote by running paid ads
Ads are an effective way to lead customers right to you! Paid ads can redirect your local audience to your webpage.
You can advertise on search engines and social media platforms—it’s up to you. Either way, these ads are targeted to reach those interested in what you’ve got to offer.
8. Be active in forums like Quora or Reddit
Answering questions that are relevant to your product or business can be a way to persuade people to visit your website. Quora and Reddit are forum websites that are visited often due to their performance in the search engine!
Quality answers and good overall writing skills are needed to entice these curious customers to know a little bit more about you. Answer questions on these sites that are related to your field.
If they want to know what makes you qualified to answer their post, tell them. They’ll most likely click your profile to find out who you are and more. Your profile is where you can link directly to your webpage.
Sometimes you can even mention your product or service in your answer, but don’t be pushy. It’s frowned upon in some forum communities to advertise your business or your product.
In any case, read the website guidelines and subreddit rules to be a team player.
9. Host giveaways/promotions
Everybody likes a good deal, so if you’re able, why not host a giveaway or promotion? Whether it’s a gift card, free product, or a percentage off a service you offer, make sure you’ve got the goods everybody wants!
Make a hashtag on your social media pages specifically for your giveaway post. All you have to do is make the giveaway rules interactive. Their ticket to enter should be following, liking, and sharing the post. Bonus entries include tagging a friend in the comments.
Not only does this engage your followers, but this encourages their friends and family to visit your page.
Don’t get discouraged if you don’t see the results you want straight away. There’s a lot of work that goes into building up your website traffic.
Start by using one of these steps before you implement the rest! If you want to start small, tackle your social media accounts first.
With the help of Practina, you can take your social media marketing to the next level. Practina’s intelligent AI-powered system automates your digital marketing process to customize your social media posts and provide you with targeted ads.