Over the last decade, social media has largely transformed the way construction workers market their services online. It is the most affordable and effective way to reach existing and new customers. This blog will help you move your construction industry forward in this digital and competitive era with a strategic social media marketing approach.
The construction industry is evolving rapidly despite the pandemic chaos. Effectively marketing your company has become more important than ever. In other words, businesses that actively implement a foolproof digital marketing strategy will thrive in these tough times.
If you’re planning to reinvent your digital marketing strategy, using social media for your construction company is the most successful way.
Adopting social media marketing for construction workers will have a strong, positive impact on a business’s performance. When used correctly, social media can change the entire game for you!
It’s a great time for your business to use social media and set the stage for new leads, eventually turning them into sales.
Just creating accounts on social media will not make you successful, however. Instead, you need a reliable strategy to get the most out of social media.
How to Create a Social Media Marketing Strategy for Your Construction Company
When you have decided to integrate social media with your overall marketing strategy, it is best to develop a strategic approach to move beyond the limitations of traditional marketing.
Let’s get started with these 8 easy steps:
1. List Out Your Goals
The possibilities of achieving multiple marketing goals through social media are endless!
Setting your goals will help you get real marketing results. Make sure you know why you are using different social platforms to market your construction company.
Here are some common social media marketing goals listed by successful construction workers:
- Increase brand awareness
- Expand brand reach
- Drive traffic to the website
- Establish a loyal community around your business
- Generate more leads
- Fill your sales funnel
Set social media marketing goals that align with your business’s objectives.
2. Create an Audience Persona
Once you know what you are trying to achieve with social media marketing, it is time to identify who your target audience is. Create a detailed audience persona to reach people who are looking for construction services like yours.
It is helpful to learn everything about your target audience. Make sure to include:
- social channels they use.
You can also use the database of your existing customers to identify your target audience on social media.
3. Wisely Choose Your Social Media Platforms
Determine the social platforms you will use to promote your construction company. Remember that the social media platforms you select will largely impact the performance of your marketing efforts. Make mindful decisions when it comes to choosing the right channels to interact with your potential and existing customers.
Ideally, marketers advocate 4 channels for getting the most traction. These are:
Choosing multiple social platforms can help you implement your strategy in the right direction, but handling all of these channels at the same time can be challenging. To make things easy, you can use an effective social media management tool.
4. Learn from Your Competitors
Keep an eye on your competitors to learn what strategy is working for them. Running a competitive analysis will help you spot some overlooked marketing opportunities and find loopholes in your strategy.
You can also find:
- why people are following your competitors on social media
- what types of posts are working for other construction workers
- the social media platforms they use
- their techniques to attract followers.
Carefully observe your competitors on social media and take note of their strengths and weaknesses. Use these valuable market insights to create the most successful social media marketing plan.
5. Create Perfect Posts
Always remember that the content you share on social platforms is your digital footprint as a construction company. Craft effective, high-performing posts that add value to your customer experience.
Here are some tips that can help you:
- Add quality and unique images and videos to your posts.
- Never underestimate the power of hashtags.
- Create different types of posts including informative, promotional, educational, memes, tips, DIYs, and more.
- Add stories to your social platforms, including Facebook and Instagram.
- Share testimonials and reviews from your customers as social posts.
Follow these tips to promote your construction company to your target audience through the power of appealing posts.
6. Post at the Right Time
No matter how creative the content you share on social media is, all your efforts will go in vain if they are not published at the right time.
Identifying the ideal time to reach your target audience can:
- boost engagement across social media.
- help you respond quickly to comments, messages, and feedback.
- foster long-term and fruitful relationships with your followers.
- maintain consistency.
Since you are a busy construction worker, it’s probably easier to post at an odd time than an ideal one. This is where automating the marketing process can be helpful.
7. Run Smart Ads on Social Media
If you want to get more leads quickly and generate excellent ROI, running smart ads is an ideal way. You can easily reach your target audience to announce discounts, and giveaways, showcase your expertise, or for any other objective.
We have listed a few amazing benefits of running a Smart Ad campaign on social media:
- Connect with your ideal audience at unmatched speed.
- Drive traffic to your website or landing pages.
- Turn prospects into leads, and then customers.
- Establish your brand on social media.
- Gain more ROI at a lower cost.
- Evaluate how your ads are performing.
Google, Facebook, and Instagram are the best platforms to run highly specific targeted ads. If you don’t want to waste your time and money, try social media automated tools designed to create ads that bring you business.
8. Evaluate Your Performance
The more effective your social media marketing strategy is, the sooner you’ll see growth in your business.
If you are making the effort to perform well on social media, the question remains — how can you learn whether you are actually growing?
The answer is with the right analytics and performance reports.
Make sure you monitor your growth across all social platforms. It will help if you modify your strategy and make it more effective.
If you’re unsure of how to evaluate your campaign’s performance, use automated tools for social media marketing such as Practina!
How Practina Can Help Construction Workers Promote Their Businesses Online
The intelligent social media marketing tool provides an automated marketing experience to construction workers like you.
The system plans out your marketing campaign and gives you access to live reports to track your growth on all platforms. You can easily handle all of your social channels on the go with this single AI-driven tool. Furthermore, Practina enables you to create and run Smart Ads in just a few clicks and notifies you when you get a new lead on Facebook.
Above all, it is an affordable tool that simplifies social media marketing processes, so you can focus on your business.
The Final Words
It would not make any sense to ignore the integration of social media into your overall marketing plan. Today, construction companies are proactively harnessing the power of social platforms to achieve their marketing goals. Don’t let them take away your potential customers!
The sooner you get started with Practina, the faster you can drive business growth! Sign up for free now!