Reports reveal that 77% of realtors actively use social media for their businesses. 99% of millennials start their home search online. 44% of real estate agents stated they gained a new client in 2020 due to social media postings. These staggering statistics make social media marketing a key component for real estate businesses to grow in 2021 & beyond.
Social media serves as a great communication medium and a lead-generation tool for real estate companies. Wondering how? By promoting your brand as well as properties on platforms where your target audience is actively buying and selling, you increase the likelihood of higher engagement, better reach, and more conversions. And with a consistent and well-planned content calendar, not only will you uphold your current clientele, but you will gain new followers that can eventually turn into leads.
Why do real estate agents need creative social media posts?
As a real estate agent, the majority of your clients are active on social media, but that doesn’t mean they will engage with you instantly. You need to share creative real estate social media posts other than basic information on open houses, closing deals, and new listings to capture their attention.
In recent years, property buyers have shifted from Yellow Pages to Google, and largely to social media. There’s no better strategy for real estate agents than for them to do the same.
But managing your business and coming up with captivating ideas for social media posts can be a challenge. Maybe you are a new real estate agent who wants to build a strong online presence, or perhaps you have already started marketing your brand on your own, but feel it’s not making a noticeable impact.
Chances are, you may need to improve the way you organize themes, posts, and ideas.
A social media content calendar can be a meaningful solution, as it acts as a roadmap to success for your real estate business on social media. Taking some time to plan and create a proper content schedule can significantly improve your social media marketing.
Don’t have enough time to plan content that engages people? Why not consider an intelligent tool, such as Practina to enjoy automated social media posts for real estate agents!
5 effective social media post ideas for real estate agents
Facebook has more than 2.85 billion monthly active users, while Twitter has 330+ million monthly active users. Instagram is estimated to surpass 120 million monthly active users by 2023. It’s crucial to consider real estate social media marketing to capture a younger audience since currently, 38% of home buyers are made up of millennials.
Whether you are new to the world of real estate or your current strategy doesn’t seem to work, here are our favorite ideas for real estate social media posts.
1. Run polls, contests, and quizzes:
The key to a successful business is to know your audience well, and there’s no better way than running polls and quizzes where your audience can actively participate and share their views.
Worldwide popular brands use polls to let users express their opinions to be part of the conversation. Furthermore, users can compare their views with others or connect with like-minded people. You can also use your real estate social media posts to offer something for free. For instance, you can give a free home evaluation, home staging tips, or a giveaway to encourage more responses!
Polls and quizzes give insights into the audience’s preferences and help you better understand the client experience. On the other hand, contests will boost your lead generation efforts altogether. By using this compelling social media post idea, real estate businesses can gain instant insight into what their audience is looking for.
Use the collected data to:
- Barket to your audience
- Improve your services
- Become more selective about the types of homes and listings you share on social media
Since you know what your audience is looking for, you’ll be able to create a more focused social media strategy.
2. Customer success stories or spotlights:
People love to be seen, especially when they are regarded with respect. As soon as a new client buys a home or sells one at a good price, take a photo of them in front of the property and post it to your official page. You can make it more personal by telling their story and a bit of their journey to becoming your loyal client.
Today, people prefer to research everything online before they make a purchase. According to a report, 95% of millennials explored website listings while searching for new homes. Your potential clients expect to see more than just listings when they find your Facebook page. They expect genuine experiences of people who have hired you, people you’ve worked with, the types of homes they’re looking for, and see if you can close deals faster than your competition.
Plan your real estate social media posts around stories of real people. This gives your audience an inside look and a personalized view of who you are as a brand and how you value your clients.
3. Post videos and GIFs:
Did you know videos posted on Facebook get more than 8 billion views per day? Video posts tend to get an organic reach at least 135% higher than image posts.
People engage more with videos that resonate with them. Try to post relevant, high-quality videos on your real estate Facebook page other than text or image posts.
If you’re not sure how to create intriguing videos that suit your style and focus on your brand, Practina will post the best-quality GIFs and video posts on all your social platforms. Even better, you can set your preference to brand-specific posts to publish content that follows your brand theme, font, color, and even more.
If you’re at an open house or a community event, you can go live, record the moments, and post a video about the same later with a catchy caption.
Such videos work as behind-the-scenes shots and tend to grab more attention. Remember that people can always hire a real estate agent next door. They will consider you only when you show them how dedicated you are to them, the industry, and the way you interact with your clients.
4. Client testimonials or review posts:
Unlike customer spotlight or success stories, where you share about a client’s experience with you, customer testimonies focus more on what your clients have to say about your business. If you have satisfied clients, show off your raving reviews in the form of creative social media posts.
All you need to do is ask your buyers and sellers for reviews and feedback to put them into professional templates for posting on your social accounts. Not sure how to do it? Let Practina gather your 5-star reviews across the Internet and turn them into engaging review posts!
Such content connects more with potential buyers and sellers, increases your credibility, and brings about a better response. Make sure to tag the client in your post to encourage them to share it on their social media pages.
5. Community engagement stands out:
As a real estate agent, your business is reliant on your relationship with the community. When you post about it, you are showing your potential clients your engagement and commitment towards them. It further strengthens your brand reputation across your community and builds trust. You can start by promoting local events that you’ll be attending, philanthropic or non-profit campaigns you’ll be participating in, or other upcoming occurrences in your area. Such events further help you to network and meet potential clients that are not active on social media.
It’s time to implement these real estate social media post ideas.
There’s no shortage of social media post ideas for your real estate business. Pick your favorites and create a content calendar to plan out what, when, and how frequently you’ll post.
Remember the more you experiment, the more chances you have for success. Get started today to drive more engagement, increase website traffic, and generate more leads.
In order to stand out from your competitors and influence a wider audience, you can try Practina risk-free today. The intelligent system built for small businesses produces high-quality visual content for your industry with tips and advice, as well as posts your best reviews from Facebook, Google, and Yelp to your page automatically, so that you can gain more credibility with your audience.