Social media has impacted every business over the last decade, and law firms are no exception. But can social media marketing really help lawyers grow their practice? Absolutely! Given the right application, social media marketing can be beneficial for all law practices. This blog will guide you through some ways attorneys can improve their social media marketing.
An active social media presence is an invaluable business growth tool for lawyers, and helps to continuously build your law firms brand and reputation.
Does your law practice incorporate social media marketing?
If your business is not active on social media, you may already be falling behind your competitors, who are most likely already connecting with new prospects on social media. According to a survey conducted by Attorney at Work, nearly 96% of the respondents confirmed that they use social media marketing for their law practices. This data clearly shows lawyers are using social media as a part of their overall marketing strategy.
Besides, 42% of the lawyers surveyed think social media is somewhat helpful for generating new leads. For those that don’t, they may be unaware of the various leverages that recent advancements in social media marketing can provide law firms.
How Lawyers Can Effectively Use Social Media Marketing to Grow Their Practice
Whether you’re a solo law practitioner or run a law firm, social media marketing is an effective way to grow your practice. When used effectively, it provides you with the right opportunities to engage with your target audience and convert them into customers. Here are some tips that will help you grow your practice through social media marketing:
Use Multiple Social Media Platforms
The person who comes across your social media accounts today can be a client tomorrow. To win over new clients on social media, you must create an optimized presence. Consider actively using various social media platforms to maximize your reach potential. Using the same post across multiple sites helps to increase the likelihood of an interested client coming across your post.
The more people you reach, the more chance you have of turning a viewer into a lead. Facebook, LinkedIn, Instagram, and Twitter are all the top social media platforms your law practice should be using to market themselves.
LinkedIn, in particular, is a robust network that allows lawyers to define their work through building valuable connections. Consider using LinkedIn as a way to showcase your accomplishments to members of your community, as well as a way for potential clients to know you are reputable.
On the other hand, Facebook has the most active users than any other social platform. Because of this, Facebook is where the majority of law practices obtain their leads. With over 2.7 billion users, it is crucial for your law practice to have an active presence on the social network.
With Instagram being a photo-sharing platform, it is an easy way to give your law practice some additional personality. Consider posting images that revolve around what a client can expect to see when visiting your law firm, or welcome the week with a friendly photo of the person who greets clients at the front desk. With a high amount of daily users, it is also a sure way of maintaining relationships with your clients, so that you’re the first lawyer they think about when they need some legal help.
Twitter is a great platform to use to implement a direct communication line with your clients. Furthermore, Twitter can also be used to provide your stance on trending topics, and to see what breaking news your clients are sharing.
Put simply, to make it easier for your clients to find you, you must be where they are — social media. Using the leading social platforms mentioned previously will help you establish branding, generate quality leads, and overall help you grow your law practice.
Use Attention-Grabbing Visuals In Your Posts
The key to social media marketing is to create content that people can relate to, while ensuring all posts are visually appealing. You wouldn’t showcase a blurry, hard to read photo on your law firm’s website, so be sure to carry over the same ideals to your social media pages. If you are not sharing content with visuals, you will miss out on grabbing the attention of casual users simply scrolling through their feeds. Posts with eye-grabbing visuals and well crafted messages are the posts that drive the most engagement.
Approximately 65% of people are visual learners. Visual content is vital to attract your audience’s attention using social media. Always add quality images to your social media posts that provide a personal touch that reflects that of your law practice.
Ensure that all your visuals are of the highest quality, are unique to your practice, and are relevant to your practice. Consider using unique fonts and rhetoric that viewers can quickly associate with your law practice, so that you always stand out from the crowd.
Don’t Forget To Add Relevant Hashtags
Hashtags are the easiest way to reach a specific group of users on social media and an effective way of grouping various posts together, regardless of the posting date. Hashtags connect your post to specific trends, conversation topics, and ongoing issues. Using unique hashtags also creates a way for your clients to post about your practice that will bring attention back to it.
Hashtags help you increase your post’s reach potential by directing the post towards people who are using the same hashtag. Put simply, hashtags make your posts more discoverable.
Here are some of the most trending law hashtags on social media that can be used to promote your legal services:
#legal #lawyer #law #attorney #lawfirm #lawyers #justice #advocate
Always be sure your hashtags are relevant to your law practice and trending on social media. Also, keep them short and relatively easy to remember. However, use caution when using too many hashtags as they can quickly make your post appear like spam.
Create Positive Interactions
After crafting excellent posts for your social media channels, you must continue working on your social media accounts to foster strong relationships with your audience. The best way to build relationships with your clients will be by initiating an environment that encourages positive interactions and conversations. By engaging directly with your clients, you show them that you value their support and are always available to help.
Properly engaging with your clients online will display to them that they are your top priority. Above all, clients in general love when their questions are answered in a timely manner.
However, with fluctuating workloads and client appointments, you may find yourself too busy to put in the time required to effectively market on social media. If you don’t have time to interact with your clients online, consider using a social media auto-post tool and scheduler for help. Services like Practina automatically create, schedule, and publish posts to all your social media platforms, ultimately saving you time that would be spent building your online presence.
How can Practina Help Improve Your Law Firm’s Social Media Marketing?
Practina is an automated social media tool that removes the hassle of social media marketing for law firms and law professionals. Using artificial intelligence, Practina automates your practice’s social media posts, eliminating the time-consuming process of manually conceptualizing, creating, and uploading a post to each of your social networks. Practina operates at a fraction of the cost of a traditional marketing specialist, helping you save money while improving your digital marketing.
With Practina, you simply let the system know what you’d like your post to be about and who your target audience is, and Practina automatically begins creating and publishing across all your social networks — it’s that easy! Practina’s intelligent system learns the best time to post to each social platform, so you’ll always reach the most number of people.
Unlock the power of social media marketing with Practina and take your law practice’s social media marketing to the next level. Focus on running your practice, Practina will take care of the rest. Create your free account today.
Effective social media marketing provides law firms endless opportunities for growth. Consider social media as a tool for engaging with your clients and increasing your client base. For those who may find themselves too busy to become an expert at social media marketing, services like Practina are now available that simplify the process for you with the ease of automation.