Making money on YouTube is a dream for many digital entrepreneurs. Creating a YouTube channel may be one thing, but making it successful is another, which depends on three basic facts, ‘content is king, strategies create opportunities, and the digital age is synonymous with instant gratification.’
As a result, you need quality-rich content and great strategies to make money on YouTube. One miss and your audience won’t blink twice before moving on to your competitors.
This blog discusses 7 effective ways to make money on YouTube in 2022.
YouTube Partner Program
A simple AdSense account is enough to start earning, but there’s a lot more you don’t want to miss. Joining the YouTube Partner Program opens the doorway to many special features of YouTube marketing.
|Ad revenue||* Be at least 18 years old, or have a legal guardian older than 18 years of age who can handle your payments via AdSense.|
* Create content that meets our advertiser-friendly content guidelines
|Channel memberships||* Be at least 18 years old|
* Have more than 1,000 subscribers
|Merch shelf||* Be at least 18 years old|
* Have more than 10,000 subscribers
|Super Chat & Super Stickers||* Be at least 18 years old|
* Live in a country/region where Super Chat is available
|YouTube Premium revenue||* Create content watched by a viewer who is a YouTube Premium subscriber|
As a YouTube Partner, you get to do more than just make videos. You get access to the YouTube Premium section, where your audience shows more willingness to a subscription fee to watch your videos. Premium is where the wallet is, and for that, you need to get started with YouTube Partner Program.
How to join the YouTube Partner Program?
Create a YouTube Channel
You start by creating a YouTube Channel, and if you’ve already done that, move on to the next step. If you are yet to create a YouTube channel, this is how you proceed:
Your YouTube account is already set with your Google account. All you need to do is go to the YouTube account page from your Google account and click on the “CREATE A CHANNEL” button.
Creating a YouTube channel is a rather simple process, but making it successful isn’t.
So, remember these key YouTube marketing secrets:
- Customize your YouTube channel according to your audience’s preference. Remember, it’s about them, not you.
- The “Branding” section offers you an opportunity to give your channel a unique appeal by adding art and icons.
We recommend watching this Google walkthrough on how to create a YouTube channel.
Eligibility for YouTube Partner Program
You should meet the following requirements to become a YouTube Partner:
- Should have at least 1,000 subscribers
- A minimum of 4,000 public views
When you become eligible for the program, here’s what you need to do:
1. Log in to your YouTube account.
2. Click on the account icon in the top right corner, and click YouTube Studio.
3. From the left-hand menu, choose Other Features > Monetization.
4. Read the Partner Program terms and click agree.
5. Connect your AdSense account. If you don’t have an AdSense account, this Google Support will guide you through it.
6. The last step is to define your monetization preferences.
After completing all these steps, return to the dashboard, you’ll find a tab named Analytics on the left. Clicking on this tab will take you to the next screen, where you’ll find Revenue at the top. As you scroll down, you’ll see a chart that says Monthly Estimated Revenue. This is where you can see your predicted monthly revenue.
How many views are required to make money on YouTube?
The number of views on YouTube has nothing to do with earnings, per se. No amount of views will bring you money if there are no clicks on the ads or if there is no content consumption.
The ads must be watched in full or clicked for the publisher to make money.
This is where the second strategy comes into the picture.
Apart from running advertisements, YouTube Premium is an amazing way to make money. Here’s why.
As the name suggests, YouTube Premium is a paid membership service created for people who want to watch ad-free videos on YouTube. YouTube Premium serves as an additional revenue channel because whenever a Premium member watches your video, you’ll automatically get paid for it.
According to the YouTube monetization terms & policies, your revenue depends on how much the Premium members consume your content.
Since YouTube Premium allows members to play the videos in the background, or download them and watch them offline, your watch time also increases.
Check out this YouTube Help video to learn more.
As your YouTube channel starts to grow, and you reach 30,000 subscribers, YouTube opens up another revenue channel for you: Channel Memberships.
By becoming a YouTube channel member, the fans pay a monthly fee of $4.99 and get a bagful of perks. The perks include early access to channel videos, a members-only live chat, exclusive emojis, and many other things! Members are highlighted during live chats, in comments, and the Community tab, through members-only badges.
The audiences sometimes want to communicate with the YouTube creators, and memberships make this possible. To get the maximum benefit of this feature, remind viewers to join your channel just like you remind them to like, subscribe, and share your videos, and also, press the bell icon!
Businesses recognize the potential of popular YouTube channels with large audiences and leverage them for their growth.
Popular YouTube channels have many businesses reaching out to them, proposing they collaborate and endorse their products. And, they are more than willing to pay you in exchange. Becoming an affiliate for different businesses is a great way to add another revenue source for your YouTube channel. You should also grow your affiliate network by signing up for popular affiliate programs.
Having said that, be careful with ads on your channel since the audience is smart to notice. Make sure the businesses and products that you affiliate with add value to your audience’s experience.
Pro tip: Highlight your paid partnerships for your audience — plus, it helps you stay within YouTube’s policies.
This is the new-age big boy of YouTube monetization! This particular feature is the talk of the digital town. Here’s why.
YouTube’s monetization rate for Super Chat ranges from $1 to $500, with YouTube taking a 30% cut from the revenue.
So, what’s Super Chat? When you stream live on YouTube, the Super Chat feature allows the viewers to buy certain chat messages and even pin them on the top of a live stream’s comment section.
The best way to leverage Super Chat is to promote it in your videos on each social media platform you use.
Influencer marketing is on the rise, a trend that won’t fade anytime soon! You can make the most of this trend by becoming one yourself.
YouTube marketing experts suggest a flat rate system where you may charge about 15 cents per view and multiply this cost with the total number of views.
If you are wondering how much a YouTube influencer earns, look at the following figures:
- A YouTube influencer with a million subscribers earns about $20,000 per video.
- A YouTube influencer with 100,000 subscribers earns about $2000 per video.
- A YouTube influencer with 10,000 subscribers earns about $200 per video.
Pro Tip: Team up with brands that offer products and services resonating the most with your audience.
How does e-commerce marketing work with YouTube? Use your YouTube channel to feature products in your videos and mention their details in your descriptions with a link to the official website.
This is a useful way to send more traffic to your website, increase sales, or generate leads.
Artisans creating handmade products are one of the perfect examples of this. All in all, this is a wonderful opportunity to make money on YouTube and find success for your e-commerce website.
The final words
Creating YouTube videos is just the beginning of a journey that requires consistency.
With your busy schedule, planning, creating, editing, and uploading YouTube videos regularly may look like a daunting task. However, social media automation tools like Practina can help. It’s a one-stop solution to all your social media marketing management woes.
Sign up with Practina today to experience digital marketing like never before.