JavaScript is disabled in your browser! Please enable it in the settings, so that we can serve you better.

Create Your Free Account Today! or call us at

7 Cs of Digital Marketing & How to Successfully Implement Them?

71% of customers who receive a good experience with a brand on social media are likely to recommend it to others. 

Are you doing enough to make the most of your online presence?

Digital marketing is an essential tool for businesses to build brand presence and connect with their ideal audience. Marketing your business online will help you personalize communications, refine targeting, and build great relationships with your customers.

But it takes some strategic planning, tricks, and a mix of techniques to achieve the desired results.

To make it easy, we have categorized the essence of digital marketing into 7 Cs. Follow these and you will start seeing results in no time.

The 7 Cs of Digital Marketing:

When effectively implemented, these techniques can help businesses increase their brands’ visibility, set a solid brand voice, and boost engagement without putting much effort.

Sounds good? 

Let’s know the secret to digital marketing success!


Customer: The customer is VIP

Customers make the foundation of your business. Keep them in mind while planning anything. If they are satisfied, you are on the right track.

When you understand your target audience, you can plan the right approach to meet their needs to the best of your capabilities.

For this, monitor their behavior consistently as new behavior emerges every day.  Doing so will help you know what exactly they want and plan your online marketing strategy around it.

Content: Content matters the most

Marketing and content are inseparable. As long as marketing remains, the content remains the king! Content means any information provided in the form of videos, images, posts, blogs, websites, and more. For a successful brand image, businesses need to provide content that is creative, updated, and customer-centered.

Here are a few tips you can follow while creating content that sells:

  • Research your keywords well when using text-based content
  • Stay connected with the latest trends
  • Use relevant and authentic information every time you convey a message
  • Add supporting visuals wherever possible to enhance your content 

Context: Content without context won’t count

Content without context is simply words put together. For instance, if you are a pediatrist, posting content about cosmetic dentistry or surgery won’t do you any good. On the other hand, if you post images of cute babies and happy kids, more people would love to give them a like.

If you want to get your brand’s message across effectively, ensure your content aligns with what your audience is looking for. Create content that resonates with their needs and demands to bring maximum engagement and response.

Community: Word of mouth success

Let’s say you sold a product to A, who then referred it to his friends and colleagues. It won’t be long till one or more people from A’s circle will come to your brand’s page to check it out and refer it to more people. That’s how community marketing works.

Community building is one of the most effective marketing strategies. It can show the real connection you are trying to make with your customers. It is a great way to engage your audience and build long-term healthy relationships with them.

Building a community helps you bridge the gap between you and your customers. It’s an easy digital marketing strategy to benefit from customer loyalty and word of mouth.

How to create a powerful community around your brand?

  • Maintain a good connection within your team
  • Be actively engaged with your customers 
  • Contribute to a social cause
  • Create some space for your community members to bond
  • Be consistent

Convenience: More convenient, more effective

Convenience in digital marketing means delivering the right information, to the right person, at the right time, and on the right platform. 

It’s the core principle of customer service. Create a better experience for your customers by making the information they need easily accessible so they can make the decision fast. 

It will help you improve customer service and enhance your brand’s visibility. 

Cohesion: Sync & sound

Deliver a cohesive message to your audience to maintain your brand’s image. 

Cohesion is conveying the same information about your brand and services on different platforms. It helps build trust and maintain a similar brand message everywhere.

Sending mixed messages can confuse your audience and they may end up losing interest.

Be clear about your message and show consistency.

Conversion: An important indicator of success 

You don’t want to spend weeks or months on a strategy that didn’t bring your business any benefit. Make sure to measure how your online marketing plan is performing, track results, and modify it wherever needed.

The conversion rate is not limited to sales, it may be any desired user action that helps your business achieve its goals, for example, anyone sending you emails, visiting your website, signing up for your newsletter, etc.

By tracking conversions, you can generate better insights for your strategy.

The Bottom Line

A well-planned and implemented digital marketing strategy can help you stimulate your business growth. Use these 7 Cs to create a unique and successful online presence. 

Don’t have enough time to plan and implement everything?

Let an automated social media marketing tool, such as Practina make the process one step simpler for you. Sign up today for free or download the app from App Store & Google Store.

Let your business rise and shine!

Related Posts

Get our free mobile app.

Discover how to take your social media marketing to
the next level. See Practina in action.

Be a more productive social media marketer

Discover how to take your social media marketing to the next level.

A dentist from Tennessee just added 700 ad credits!

A real estate agent from Nevada got 2 new leads!

A chiropractor from Arizona just got a new lead!

An accountant from New Hampshire just got 13 new likes!

A lawyer from Oklahoma just increased their engagement by 21%!

A financial services professional from Minnesota just got a new review posting!

A tax professional in California just increased their web traffic by 25%!

A contractor in North Carolina just got 3 new leads!

A restaurant owner in Oregon just increased their engagement by 37%!

A yoga instructor in Ohio just got 7 new likes!

A chiropractor in Louisiana just got 2 new review postings!

A lawyer in Florida just increased their web traffic by 42%!

A real estate agent in Texas just added 300 ad credits!

A dentist in Georgia just got 5 new leads!

An attorney in Indiana just increased their engagement by 33%!

An insurance agent in Kentucky just got 3 new leads!

A financial services professional in Washington just increased their web traffic by 35%!

A pilates instructor in Virginia just got 3 new review postings!

A real estate agent in Maine just added 450 ad credits!

A restaurant owner in Pennsylvania just increased their web traffic by 22%!