Social media is the most valuable and rewarding marketing platform, and skyrocketing statistics are proof of that. Its unprecedented popularity speaks volumes, a factor that motivates businesses and marketers to leverage social media. With each scroll, users explore something new and exciting. Sometimes social media keeps everyone hooked for hours, and brands certainly want to appear on as many people’s feeds as possible.
If you have your business’s social media accounts, your scheduling isn’t likely in sync with the active time of your popular audience and potential customers. It means your brand can’t get the best of this platform the way it should. Here is when a social media scheduling and management tool can help you immensely.
These tools are more than a convenient shortcut to queue up your posts for publishing. They can improve user engagement on your social media pages and posts and help create brand awareness on a large scale.
What is a social media scheduling and management tool?
Such a tool or software helps you schedule social media posts across different networks and platforms. Although social media is always on, it doesn’t mean you have to be.
Scheduling your posts before time allows you to plan ahead and focus on every other task better.
Here’s a list of the top social media scheduling tools from which you can consider getting one.
Starting with the best, Practina is one of the most popular social media scheduling and management tools because it is user and budget-friendly. Don’t just take our word for it.
Honestly, Practina is much more than a scheduling tool. It automatically creates social media posts and publishes them across all your platforms, allowing you to focus on other critical tasks.
Practina ensures the social media posts are aligned with your brand to maximize user engagement and raise awareness. With Practina social media automation tools allow your posts to go online at the best times possible when most of your target audience is active.
Imagine getting so caught up in work that you completely forget to publish a post that was supposed to go on a particular day. To avoid such setbacks, automating your social media with Practina is the best thing you can do.
Once you schedule your content for publishing (plan in advance using the Content Calendar), Practina shares helpful insights, allowing you to measure its success on each platform. Performance-based data can help you make changes in your marketing efforts going forward.
With Practina, running social ads is a piece of cake, even for those without any experience. Practina’s numerous features help businesses from different industries to achieve their social media goals without putting in much effort because of its AI technology.
Use the Practina App to schedule content from anywhere in the world at any time.
Practina supports all these platforms – Facebook, Instagram, LinkedIn, Twitter, Google My Business, YouTube, and Yelp.
Another widely used social media scheduling software on the list is Buffer, and its user community loves it! Buffer offers Chrome and WordPress integrations, which work wonderfully for businesses.
Buffer has a clean user interface, making it easy for users to navigate within the platform. Besides, this tool allows you to customize your posts for each social platform using its tailored posts feature.
Buffer supports all these platforms – Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
With different options available, finding the right social media scheduling tool that meets the needs of small businesses isn’t easy. Fortunately, SocialBee fills in that gap.
The tool has an intuitive interface, numerous impressive features, and affordable plans.
SocialBee allows you to assign posts into categories, making it easier to schedule different types of posts. Though, you can still set them individually if needed. The tool even reminds you if you’ve run out of scheduled posts or in case something goes wrong.
SocialBee has Canva integration. So you can use its post editor tool to create outstanding visuals for your social media.
SocialBee supports all these platforms – Facebook, Instagram, LinkedIn, Twitter, Google My Business, TikTok, and Pinterest.
Saving time is more or less the common thread between any social scheduling tool, and CoSchedule emphasizes efficiency for marketing professionals and business owners alike. This tool is known for its content calendar feature.
Moreover, CoSchedule has WordPress and Hubspot blogging tools integration. CoSchedule also allows you to re-share your best-performing posts with its re-queue feature in case you miss out on the social media posting schedule.
CoSchedule has a Kanban Project dashboard that allows you to see what your team is working on and analyze their progress at every stage.
CoSchedule supports all these platforms – Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Tumblr.
A fantastic option for agencies and teams that work collaboratively, Agorapulse is a CRM and social media scheduling tool. It allows users to engage, listen, collaborate, and measure their social media efforts. Besides, users can label content for easy retrieval and evaluation.
The tool offers competitor analysis functionalities and bulk scheduling. One of the best perks is that Agorapulse helps you understand your audience better with its in-built CRM feature.
Its Social Inbox feature lets you assign messages to clients with a personalized note or comment to handle directly.
Agorapulse supports all these platforms – Facebook, Instagram, LinkedIn, Twitter, and YouTube.
This is one promising tool for managing social media marketing for multiple clients and getting the desired results. Perhaps, agencies can get the most out of using Sendible. You can connect up to fifteen users and a hundred and five social profiles on Sendible.
Similarly, this social media scheduling tool is great for monitoring campaign performances.
Sendible’s Social Inbox can help track your brand, competitor, and key industry terms to stay one step ahead of others.
The tool allows customization for each member’s access to the dashboard, sharing live reports, and doing more.
Sendible supports all these platforms – Facebook, Instagram, LinkedIn, Twitter, Google My Business, YouTube, and Pinterest. It also supports blogging platforms like Medium, WordPress, and Tumblr.
It offers a bit different solution than other social media scheduling tools. SmarterQueue, this social media planning tool, recycles your content, ensuring your queue is never empty.
The tool allows you to categorize your content for quick access and suggests a custom schedule based on your profile metrics.
SmarterQueue allows you to create variations of your posts for re-queueing to avoid making unique posts all the time.
SmarterQueue supports all these platforms – Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
The Final Thoughts
Although several social media scheduling and management tools are in the market, only a few deliver what they promise. Some of them are expensive that don’t offer the platform you need, while others that are low-budget don’t live up to the expectations.
Hopefully, you can pick a scheduling tool most suited to your needs from the list we’ve shared above and see some remarkable results.